Recently, The Benchmarking Company’s Denise Herich reported that, “About 87% of surveyed U.S. women who buy beauty products say they take supplements as a part of their regular daily skin and body care routines, and 84% take them daily. In fact, 92% believe the best way to obtain their beauty objectives is with an inside-out approach, which includes supplements.”
Herich added, “Although the majority aren’t taking supplements specifically for beauty concerns yet, 92% of consumers are open to the idea of taking supplements specifically for beauty … About 45% of surveyed consumers say they buy more vitamins and supplement products than they did five years ago, and they are actively researching supplements online before purchasing them.”