In recent years, the skincare industry has exploded with products targeting teenagers. From influencers promoting 10-step routines on social media to a surge in new skincare brands aimed at younger demographics. But what’s driving this phenomenon, and how does it affect the mental health and self-image of teens?
The Rise of the Teen Skincare Market
The global skincare industry is worth billions, and teens are becoming a key demographic. According to Allied Market Research, the global skincare market is expected to reach $189.3 billion by 2026, with much of the growth driven by younger consumers. A survey by the Benchmarking Company found that 76 percent of parents with girls and 65 percent of parents with boys reported their 7- to 17-year-olds have a “skincare routine.” Teenagers are more aware than ever of skincare trends, thanks largely to social media platforms where influencers and celebrities share daily routines.