From beauty gummies to collagen powders, the supplement and nutraceutical category is having a moment, with an exciting surge in growth and creativity. Consumers are seeking ingestibles to enhance their beauty and wellness routines, flocking to brands for products that promise to help promote glowing skin, strengthen hair and nails, support weight or sleep goals, aid digestion, boost energy and contribute to overall well-being. The FTC requires truthful advertising and adequate substantiation for all expressed and implied supplement claims — and takes action against brands that can’t provide that substantiation. Read about the FTC’s April 2023 actions here: Click here
An IHUT, or In-Home Use Test is a cost-effective way to test your supplements, vitamins, protein drinks, tinctures and more with your target consumers and validate your product claims. TBC’s proprietary IHUT product testing methodology follows ASTM standards for consumer perception studies. Following a clearly defined protocol, a relevant population of consumers from across the country are given your supplements to use at home (unlike a centralized location test). Then at regular intervals, panelists are asked to assess their perception of the supplement’s benefits to them. Tests can explore a number of elements from supplement tolerability, flavor, and dosage instructions, to competitive product preferences, and comparative performance metrics. IHUT testing is a powerful way to substantiate claims needed to mitigate regulatory and legal risk and a critical tool in providing your consumer with proof your supplements work
Get to know your consumer through in-depth research. Drop us a note for more information on Beauty & Personal Care product testing and specialized beauty consumer research.
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Twenty-one class action suits were brought against supplement companies in 2021, costing supplement makers as much as $15 million per case
In April 2023, the FTC sent warning letters to 700 supplement and other companies challenging unsubstantiated health claims they made. Enforcement is expected to rise at high rates in line with the expected growth of the supplement industry.
would be more likely to purchase a product if the research results were visible (i.e. product pages, on packaging or at point of sale)
want brands to conduct consumer perception testing to prove products' effectiveness
would be more likely to purchase a product if the research results were visible to me (i.e. on product page or on the display)
state that not all supplements are created equal and consumer claims help differentiate one brand's product from another
We work with you to develop the right beauty product testing strategy, matching your product with the right potential buyer.
We send your products to our panelists all over the country.
Our panelist test and provide valuable feedback by completing customized on-line self-assessment claims surveys. The brand gets validated reviews and testimonials.
