Whether your products are OTC or classified as cosmetics, men and women want to know that their personal care products work. A consumer product test, also known as an IHUT, or In-Home Use Test is a cost effective way to test your personal care products with your target consumers and substantiate your product claims. TBC’s proprietary IHUT methodology follows ASTM standards for consumer perception studies. Following a clearly defined protocol, a relevant population of consumers from across the country are given a set of your products to use at home, and then at regular intervals, are asked to assess your products based on their perception of performance, efficacy and overall liking of the product. Tests can explore a number of elements from use up rates, to sensorial attributes, to competitive product preferences, and perhaps most importantly—the results they see and that you want to claim. IHUT tests are a powerful way to substantiate claims needed to mitigate regulatory and legal risk and a critical tool in providing your consumer with proof your products work.
Get to know your consumer through in-depth research. Drop us a note for more information on Beauty & Personal Care product testing and specialized beauty consumer research.
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NEARLY 100% of personal care consumers want independent validation and proof that products work quickly, are made with high quality ingredients and are effective.
of consumers believe brands should conduct consumer perception testing to ensure the brand is meeting regulatory and legal requirements for advertising. FTC enforcement of false claims has been steadily on the rise.
agree brands should be proactively testing their products with consumers before making claims that a product can solve a specific issue
say consumer claims derived from a panel of people with similar personal care concerns would be highly influential in their purchase decisionv
would be more likely to purchase a product if the research results were visible to me (i.e, on product package, at POS, online, etc.)
state not all products are created equal and consumer claims help differentiate one brand's product from another
We work with you to develop the right beauty product testing strategy, matching your product with the right potential buyer.
We send your products to our panelists all over the country.
Our panelist test and provide valuable feedback by completing customized on-line self-assessment claims surveys. The brand gets validated reviews and testimonials.
