Description
Nailed: The Allure of Nail Color, 2013-14
45 pages
In-depth survey of 3,000 American women
Nailed: The Allure of Nail Color is a ground breaking study that dives deep into every segment of the nail polish landscape and uncovers the facts, figures and stats driving this multi-million dollar business. In addition to key demographics and analytics, the 2013-2014 Pink Report explores:
- Her emotional connection to nail polish
- Her nail polish usage habits
- Why she chooses one color over another
- What innovations she’s seeking from her nail color brands
- What nail color basics she can’t live without
- What colors are her favorites
- What role nail polish plays in her life
- What she really thinks of the latest nail color
- Innovations (Soak-off gel polish, nail stickers, nail art, etc.) and which ones will last
- How celebrities are informing manicure and nail color trends
- What benefits she’s seeking in her nail care brands
- Where the nail care industry is heading
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