TBC in the News

7.17 WWD Beauty taps The Benchmarking Company to conduct Indie Founders Survey

In June 2017, The Benchmarking Company conducted original research to uncover the secrets of independent beauty company CEOs' successes.  From their early days just starting their companies, to their aspirations for growth or exit strategies, TBC an…

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7.17 Your First Look at the 2016 PinkReport – 10 Years of Consumers & Beauty

For The Benchmarking Company’s 2016/2017 PinkReport: Ten-Year Beauty Benchmark—A Consumer Love Affair with All Things Beauty, we take a look at how far beauty has evolved over the past decade, and what that evolution means to brands in terms of g…

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3.17 Beauty is her Beat: Inside the Hearts and Minds of the Beauty Enthusiast

The ultimate beauty lover—she goes by many names: beauty junkie, beauty enthusiast, beauty diva, beauty queen. But whatever you call her (or him!), there are several facts about this uber-beauty consumer that are undeniable:  she loves the role be…

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1.17 Beauty is Where the Heart is: How Social Philanthropy Drive Consumers’ Decisions

When it comes to philanthropic giving or throwing your support behind a cause you believe in, most of us likely have a favorite mission or way to give back to our communities, and beauty consumers are no different. In fact, you could say that when it…

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3.17 TBC’s Session on the US Consumer’s Love Affair with Masstige a Hit at Cosmoprof Worldwide

Denise and Jenn from TBC, along with fellow panelist Chris Hobson, CEO of Patchology, spoke at the 50th annual Cosmoprof Worldwide Bologna on March 19, 2017 about the growing impact of beauty in the masstige market.  You can download the full presen…

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3.17 TBC Special Report: Consumer Driven Trends For 2016 and Beyond

In today’s rapidly and constantly evolving beauty biz, it seems that the more things change, the more they stay the same. Or do they? In a retrospective look at beauty trends, behaviors, and influencers from 10 years ago, as well as those informing…

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10.16 Proof Sells-The Benchmarking Company Helps Brands Claim Her Allegiance

The last time we caught up with The Benchmarking Company’s co-founders, Denise and Jenn, they were prepping for a speaking panel alongside QVC’s Ellen Lennon, Director of US Beauty; Eve Pearl of EVE PEARL Beauty and Doris Dalton of Doll 10 Beauty…

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10.16 What Makes Her Tick? The Mindset of Today’s Beauty Consumer…and What It Means to Your Brand.

With hundreds of beauty products singing their siren’s call to beauty consumers each time they stroll their favorite beauty aisle or log-onto to their preferred online shop, how can a brand expect to stand-out? Let’s take a closer look at the bea…

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10.16 TBC talks to Packaging Digest about Ways to Avoid Million Dollar Packaging Mistakes in the October 2016 issue

The importance of packaging to any brand is well-known, but unfortunately, that doesn’t always prevent million dollar mistakes with primary and secondary units. To avoid these costly packaging missteps, it’s critical for brands to know what packa…

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10.16 The Evolution of the In-Home Beauty Product Test

In last month’s article, TBC took a close look at the evolution of focus groups, and how brands can use this powerful tool to gather critical qualitative data about their products.  This month, we turn our attention to other half of this equation:…

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Beauty by the Numbers

The Amazon Phenomenon Infographic Series #5

How Does One Describe Amazon.com? Omnipresent? Online giant? How about b…

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The Sephora Shopper

The Sephora Shopper, 2015 115 pages Two in-depth surveys of 5,000+ Americ…

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