TBC in the News

9.16 Are skin serums miracle workers?

Cocaine used to be God’s way of telling you that you have too much money. Now it’s SoulCycle and skin serums. Over the last decade “wellness” has become a luxury item and serums, which tend to mix health claims with beauty promises, have ridd…

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9.16 A Consumer Love Affair with All Things Beauty

Her Obsession with Beauty Products Yesterday, Today and Tomorrow: A comparative look at yesterday’s and today’s beauty trends, influencers and behaviors, and predictions of trends for the next decade. Purpose of the Report: The 2016 PinkReport…

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9.16 Tell Me How You Really Feel

To move towards product launch with confidence, marketing teams need reliable consumer intelligence. Here at The Benchmarking Company, we are seeing brands turning back to the basics more and more to get this data—basics such as the time-tested foc…

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8.16 E.L.F. Turns Spotlight on its Biggest Fans

Anyone passing through the lobby of Hotel Vitale on a recent Saturday afternoon would have heard delighted shrieks coming from a conference room.What sounded like a taping of Oprah’s FavoriteThings onWinfrey’s former television show was actually …

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3-reasons-to-be-personal-with-your-pitch-to-investors

7.16 3 Reasons To Be Personal With Your Pitch To Investors

There are a lot of dos and don’ts to keep track of when you pitch to investors—properly define the market opportunity, outline the problem/solution, demonstrate key revenue streams, etc.—but one element that often gets overlooked in favor of ha…

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The Science Of Beauty

6.16 The Science Of Beauty: How To Make Your Scientific Brand A Winner With Consumers

Scientific innovations have come to the beauty aisle in a big way – particularly in the skincare category.  From topical products to high-tech devices, today’s beauty brands are using scientific innovation to push the boundaries of skin health a…

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GCI Magazine, June 2016

GCI Magazine, June 2016

In the summer, a beauty consumer’s fancy often turns to thoughts of what’s bright, fresh and fun, like sunny nail polishes, fruit-glazed lip glosses and beachy highlights, but they also turn to thoughts of more serious things, i.e.: sun safety. W…

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Happi Magazine, June 2016

Happi Magazine, June 2016

François Nars had a vision. With a love for the South of France, the prestige makeup marketer wanted his Summer 2016 color cosmetics packages to create a fun, travel-inspired story set along the Côte d’Azur. So he approached fashion illustrator …

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BW Confidential May 2016

TBC's Jenn Stansbury talks consumer claims in "Making the Sale," page 42, BW Confidential, May 2016…

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Survey: What Women Want in Suncare

Canada may not hold the title of sunniest place in the world (that honor goes to Yuma, Arizona) but it's finally the time of year when customers look to stock up o UV protection. To better understand their behaviors and preferences, consumer research…

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Beauty by the Numbers

The Amazon Phenomenon Infographic Series #5

How Does One Describe Amazon.com? Omnipresent? Online giant? How about b…

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PinkReports

TBC’s 10 Year Beauty Benchmark: (2006-2016) – A Consumer Love Affair with All Things Beauty

This year’s PinkReport, TBC’s 10 Year Beauty Benchmark: (2006-2016) –…

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