Denise Herich

Co-Founder and Managing Partner

Based in San Diego, California, Denise’s experience in market research, strategy and communications spans more than 25 years. As a former Vice President and West Coast Research Director for The Beauty Company and for its predecessor company (also called The Benchmarking Company), Denise managed research programs for beauty and wellness companies and brands such as Proactiv, Beachbody, Nestlé, Mary Kay, Timeless Secret, St. Tropez, and many others. She has produced numerous Pink Reports™ from concept to print, directing each aspect of the reports. Denise has traveled the country conducting consumer focus groups for the beauty industry


Jennifer Stansbury

Co-Founder and Managing Partner

Based in the Washington, DC area, Jennifer has worked for nearly 20 years as a marketing, communications and research professional, successfully implemented effective marketing strategies to grow marketshare for companies in many industries. Through the development and execution of laser-focused research programs, her strategic counsel helps clients uncover consumer buying behaviors, consumer wants and needs and garners product claims essential for marketing, advertising, product promotion and sell-through. Jennifer has extensive experience in creating and conducting online and in-person consumer research for the beauty industry.