GCI Magazine with: Beyond the Launch by TBC on May 16, 2015

Conducting consumer perception testing or beauty product testing to garner hard-hitting consumer claims is a smart marketing move for any beauty brand with a new product about to go to market. Different clinical studies, beauty product testing with consumers puts the emotional “wow” in claims, from a female product tester’s point of view. It’s your potential consumer’s proof point that they’re looking for, and one they are increasingly demanding. Studies confirm that women regularly look for proof of efficacy in the form of consumer reviews and quotas as their #1 purchase influencer when considering a product they hadn’t previously purchased.

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