In June 2017, The Benchmarking Company conducted original research to uncover the secrets of independent beauty company CEOs’ successes. From their early days just starting their companies, to their aspirations for growth or exit strategies, TBC and WWD Beauty has the skinny on the Indie beauty biz. Read or download the full WWD article here.
For The Benchmarking Company’s 2016/2017 PinkReport: Ten-Year Beauty Benchmark—A Consumer Love Affair with All Things Beauty, we take a look at how far beauty has evolved over the past decade, and what that evolution means to brands in terms of guiding marketing plans, devising customer acquisition strategies, and implementing loyalty programs. Covering everything from technology […]
The ultimate beauty lover—she goes by many names: beauty junkie, beauty enthusiast, beauty diva, beauty queen. But whatever you call her (or him!), there are several facts about this uber-beauty consumer that are undeniable: she loves the role beauty plays in her life, she’s attached to her favorite brands, and when it comes to her […]
When it comes to philanthropic giving or throwing your support behind a cause you believe in, most of us likely have a favorite mission or way to give back to our communities, and beauty consumers are no different. In fact, you could say that when it comes to cause-related giving, beauty consumers are the most […]
Denise and Jenn from TBC, along with fellow panelist Chris Hobson, CEO of Patchology, spoke at the 50th annual Cosmoprof Worldwide Bologna on March 19, 2017 about the growing impact of beauty in the masstige market. You can download the full presentation here!
In today’s rapidly and constantly evolving beauty biz, it seems that the more things change, the more they stay the same. Or do they? In a retrospective look at beauty trends, behaviors, and influencers from 10 years ago, as well as those informing the industry today, The Benchmarking Company’s landmark 2016 PinkReport: 10-Year Beauty Benchmark—A […]
The last time we caught up with The Benchmarking Company’s co-founders, Denise and Jenn, they were prepping for a speaking panel alongside QVC’s Ellen Lennon, Director of US Beauty; Eve Pearl of EVE PEARL Beauty and Doris Dalton of Doll 10 Beauty at Cosmoprof NorthAmerica. The topic: “TV Home Shopping Culture: Is your Brand Camera […]
With hundreds of beauty products singing their siren’s call to beauty consumers each time they stroll their favorite beauty aisle or log-onto to their preferred online shop, how can a brand expect to stand-out? Let’s take a closer look at the beauty consumer of 2016. She’s An Engaged Consumer Beauty consumers are very sophisticated consumers […]
The importance of packaging to any brand is well-known, but unfortunately, that doesn’t always prevent million dollar mistakes with primary and secondary units. To avoid these costly packaging missteps, it’s critical for brands to know what packaging elements consumers value before designs are submitted and bottles are filled. Here, a detailed look at the elements […]
In last month’s article, TBC took a close look at the evolution of focus groups, and how brands can use this powerful tool to gather critical qualitative data about their products. This month, we turn our attention to other half of this equation: in-home usage studies or beauty product testing groups (BPTs), which put your […]