12.17 CPNA NewsFlash: The Way to Wellness

Once thought of as an alternative or quaint approach to beauty and health, wellness has come a long way since the days when using aloe vera gel, fresh from the plant, on sunburns was the height of ‘wellness’. Today, wellness is a way of living and a category of beauty that stands on its own […]

11.17 GCI: The Future of Beauty is Personal – Part 4 of 4 PinkReport Special

Finally, in Part 4 of our 4-part series detailing the findings in our latest PinkReport, we unveil six of the 12 trends poised to shape the state of beauty for the next 10 years and beyond. Consumer Driven Beauty Trends Set to Guide the Next 10 Years The Intimate Face of Beauty By all our […]

10.17 CEW Dedicated Newsletter: TBC Consumer Studies are a Brand’s “Sword and Shield”

Last year, $2 billion in beauty products were sold via home shopping channels, either on TV or increasingly, on their websites.  Evine, HSN, and QVC, the industry giant, have increased beauty selling on their channels, with QVC recently buying HSN and also creating its own standalone channel devoted to products from our industry, Beauty IQ. […]

10.17 GCI: Beauty Shoppers and Favorite Brands, part 3 of 4 PinkReport Special

The Changing Retail Landscape Today, beauty shoppers are taking advantage of the many beauty retail outlets available to them…as well as stepping away from a few old standbys. Since 2006, 62% of women say they purchase more beauty products at; 56% purchase more at beauty specialty stores (Sephora, ULTA, Bluemercury, etc.) and beauty specialty […]

10.17 How to Craft Winning Claims: TBC in BIR Online

On Sunday, July 9th The Benchmarking Company conducted a sold-out session at the at Cosmoprof NorthAmerica’s Entrepreneur Academy, entitled “Best Practices for Crafting Claims that Sell Beauty Products.” For beauty and personal care brands, consumer testing is a vital part of building a successful product that deeply resonates with consumers, and that delivers all the […]

10.17 US Consumers, Beauty & Amazon

The October-December 2017 issue of BW Confidential features consumer shopping habits from TBC’s recent & beauty study. Click here to read the issue. We’re on page 137.

9.17 Part 2 of the PinkReport: A 10 Year Respective: How She Shops Now

Today’s Beauty Consumer and Her Beauty Basics in 2016/2017 Desire, rather than need, is driving today’s beauty consumer to buy, which represents a dynamic change from the beauty consumers of yesterday. Traditionally, beauty has been a product women purchased when they ‘needed it’, such as when they ran out of their face wash, or had […]

7.17 WWD Beauty taps The Benchmarking Company to conduct Indie Founders Survey

In June 2017, The Benchmarking Company conducted original research to uncover the secrets of independent beauty company CEOs’ successes.  From their early days just starting their companies, to their aspirations for growth or exit strategies, TBC and WWD Beauty has the skinny on the Indie beauty biz. Read or download the full WWD article here.

7.17 Your First Look at the 2016 PinkReport – 10 Years of Consumers & Beauty

For The Benchmarking Company’s 2016/2017 PinkReport: Ten-Year Beauty Benchmark—A Consumer Love Affair with All Things Beauty, we take a look at how far beauty has evolved over the past decade, and what that evolution means to brands in terms of guiding marketing plans, devising customer acquisition strategies, and implementing loyalty programs. Covering everything from technology […]

3.17 Beauty is her Beat: Inside the Hearts and Minds of the Beauty Enthusiast

The ultimate beauty lover—she goes by many names: beauty junkie, beauty enthusiast, beauty diva, beauty queen. But whatever you call her (or him!), there are several facts about this uber-beauty consumer that are undeniable:  she loves the role beauty plays in her life, she’s attached to her favorite brands, and when it comes to her […]