WHat we do
The Benchmarking Company is a consumer research firm borne from The Beauty Company, a national award-winning brand strategy firm that works with 13 of the 15 largest global beauty companies, and is distinguished in the industry with a proven track record in cosmetics, skincare, beauty
devices, body care, hair care, nail care, fragrance and wellness/personal care.
Whether it’s through our popular beauty product testing programs,
quantitative online surveys, intimate focus groups, or findings from our award-winning Pink Report™ (the only deep-dive U.S.-based research
reports that uncover what female consumers want, what they’ll buy, and why), The Benchmarking Company’s multi-disciplinary and focused
approach to uncovering consumer buying behavior helps our clients sell more product and retain current customers.