Powerful consumer claims to support sell-in and sell-through
Quantitative and qualitative research is your window into your consumers’ world
Deep-dive research reports on hot beauty and personal care trends
Our popular infographic series cites primary research on timely topics
The Benchmarking Company is an award-winning, bi-coastal beauty and personal care consumer research firm with a proven track record in cosmetics, skincare, beauty devices, men’s personal care, body care, hair care, nail care, fragrance and wellness/personal care. Our company is laser-focused on providing two important aspects of marketing intelligence: quantitative and qualitative consumer research that arms brands with forward-thinking need-to-know information about its customers and prospects, and in-home beauty and personal care product testing to garner 5-star consumer claims that are vital for market success. Using renowned proprietary methodologies, our unique approach to research delivers results that promote growth in market share, bolsters sell-in and sell-through and mitigates legal and regulatory risk for our customers. **See our exciting *NEW* add-on options for in-home use testing and consumer research studies!
Read fascinating archived research reports focused on why women buy certain products, how she feels emotionally toward them, and what you can do differently to persuade her to buy YOURS. These must-read reports are industry standards and a fixture on smart marketers’ bookshelves.
What’s the beauty buzz this month? Find out what’s hot with our latest Beauty by the Numbers® infographics.
