News


May
16
2019

GCI Magazine: 4 Top Skincare Drivers – Part 3

In part 3 of TBC’s The Skincare Series, we’ll take a look at the rising star of mass and generic skincare, as well as skincare kits, the continued appeal of natural and organic skincare products and brands, and social media and beauty loyalty programs, which surprisingly, ha ...
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Apr
11
2019

GCI Magazine: Decoding Skincare Shopping Habits – Part 2

In part 2, we look at how much she spends, where and why, and what she wants to try. On average, most consumers aren’t willing to spend over $10 on items such as a bar soap (86%), makeup remover wipes (76%), cleansing wipes (75%), blotting papers (73%), and sheet masks (7 ...
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Mar
08
2019

GCI Magazine: What Consumers Want from Skincare – Part 1

As the wheel of the year turns from the cold, dark days of winter to the first warm breezes of spring, many consumers are ready to revisit and revitalize their skincare routines. To gauge consumer’s thoughts and feelings on just what that means, we chatted with over 4,600 be ...
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Nov
27
2018

GCI Magazine: TBC’s PinkReport – The Natural and Organic Consumer 2008-2018: Final Chapter

In Part Four, our final article in our series on The Benchmarking Company’s annual PinkReport, we are taking a closer look at how brands can use packaging and messaging to tell their natural/organic story, as well as a quick look at wellness trends overall, and what that act ...
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Oct
15
2018

GCI Magazine: TBC’s PinkReport – The Natural And Organic Consumer 2008-2018 Part 3

In Part Three of our four part series on The Benchmarking Company’s annual PinkReport we are taking a closer look at the male consumer’s POV on everything natural and organic personal care, as well as examining one of the most controversial (or is it?) natural ingredients to ...
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Sep
21
2018

CEW (Cosmetic Executive Women): TBC Special Report: On a Beauty High with Cannabinoids

In the beauty industry, ingredient stories come and go but there is one ingredient that is disrupting the landscape in a radically compelling way: cannabis. Edgier and more scintillating than any ingredient to come before it, in this special CEW report, The Benchmarking Comp ...
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Sep
01
2018

GCI Magazine: TBC’s PinkReport – The Natural and Organic Consumer 2008-2018, Part 2

TBC takes a Retrospective Look at Natural & Organic Beauty from 2008 to Today – Part Two By: Denise Herich In Part Two of our four part series on The Benchmarking Company’s annual PinkReport, we will dive into the consumer’s shopping habits and purchase triggers for na ...
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Jul
17
2018

GCI Magazine: TBC’s PinkReport–The Natural & Organic Consumer 2008-2018, part 1

TBC takes a Retrospective Look at Natural & Organic Beauty from 2008 to Today – Part One By: Denise Herich Quick – think of every buzzword that connotes “natural” beauty and personal care. Sustainable, eco-friendly, botanical, bio-natural, herbal, oils, clean, green? D ...
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Jun
07
2018

GCI Magazine: What US Women Want in Lash & Brow Products

When it comes to iconic beauty products, few hold as important a place in the heart of consumers as those for eyelashes and eyebrows.  Consumers across all age ranges shop for these products on a routine basis, are attuned to the trends and techniques guiding the category, a ...
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Jun
07
2018

CPNA Newsflash: The New Realities of Men’s Grooming

Guys Who Spa “My husband takes better care of his skin than I do,” confesses Jennifer Stansbury, Co-Founder of the Benchmarking Company. “He’s a high-level executive at a Big 4 accounting firm, and he was the one (when we first met) who turned me on to Dermalogica. Here’s ...
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May
25
2018

CEW Beauty Insider: TBC’s Lip Lip Hooray Infographic

Lip, Lip Hooray! Lipstick, lipgloss, lip liner—consumers love their lip products. From changing her lip colors between day and night, or spring and fall, to what color is in her makeup bag right this very minute, The Benchmarking Company got asked US female beauty consum ...
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Apr
01
2018

Special Report: Skincare & Holistic Living

At one time a niche product or nice-to-have benefit, today organic and natural beauty is the norm, and consumers have become more insistent that these products be both powerful and safe. Brands and companies have obliged by creating and offering hardworking organic or natura ...
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