Undereye & Eye Area
Product Claims

Whether your brand is launching an eye cream, under-eye concealer, under-eye patch or serum targeting dark circles, puffiness, or fine lines, substantiating your claims with real consumer insights is essential. Eye-area cosmetic products require special attention due to the sensitivity of the skin and the performance expectations of consumers. From brightening and de-puffing to anti-aging and hydration benefits, working with a consumer product testing partner that understands the nuances of eye-area claims is critical. The Benchmarking Company helps brands validate efficacy through targeted in-home use testing and consumer panels, ensuring your marketing claims are compliant, compelling, and proven to resonate at shelf and online. 

In-Home Use Tests (IHUTs) for eye area products provide the evidence consumers seek while giving brands the regulatory support and claims validation they need. These consumer perception tests offer credible, quantifiable insights from real users, delivering powerful claims like:

“85% of panelists saw fading of their under-eye dark circles after just 7 days of use”

That is real consumer feedback and the kind of result that converts browsers into buyers—and it’s the unmatched value of a well-run IHUT.

The Benchmarking Company’s IHUT methodology adheres to rigorous ASTM standards, and we are proud to be a consumer perception claims-testing lab of record for QVC and HSN and an award-winning consumer product testing company.