Moisturization & Hydration Claims

Testing for Moisturization Claims

In the competitive world of skincare, brands often make bold claims about their moisturization and hydrating products. However, substantiating these claims is crucial to building consumer trust and ensuring regulatory compliance. It is important to work with a firm that understands what is required for this substantiation while guiding your brand in selecting the appropriate consumer panel and product test to substantiate product claims. 

 

TYPES OF MOISTURIZATION & HYDRATION PRODUCTS TESTED

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Moisturization & Hydration Claims Examples

Moisturization Claims

  • Skin feels deeply moisturized
  • Skin feels soft to the touch
  • Diminishes the appearance of rough skin 
  • Reduces the appearance of dry patches
  • Skin feels nourished

Hydration Claims

  • Skin feels plumped with moisture
  • Plumps the appearance of skin
  • Skin feels deeply hydrated
  • Skin feels replenished
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