Clean Beauty Product Testing

Clean, Natural, or Organic Product Testing

Clean skincare, makeup and hair care products that deliver amazing, high-performance results are in high demand. Beauty and personal care buyers want mind-body wellness solutions that are clean, cruelty-free, and sustainably made. But can your clean beauty products meet her expectations?

"90% said skin appeared more luminous and visibly brighter after 28 days of use."
The proof is in the IHUT.

An IHUT, or In-Home Use Test is a cost-effective way to test your clean, natural or organic beauty products with your target consumers and substantiate and validate your product claims. Following a clearly defined protocol, a relevant population of consumers from across the country are given a set of your products to use at home, and then at regular intervals, are asked to assess your products based on their perception of performance, efficacy and overall liking of the product. Tests can explore use-up rates, sensorial attributes, competitive product preferences, and perhaps most importantly—the results they see and that you want to claim. IHUT tests are a powerful way to substantiate claims needed to mitigate regulatory and legal risk and a critical tool in providing your consumer with proof your products work.

TBC's proprietary IHUT methodology follows ASTM standards for consumer perception studies, naturally.

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Get to know your consumer through in-depth research. Drop us a note for more information on Beauty & Personal Care product testing and specialized beauty consumer research.

    Why Claims Are Important

    Our Proven Methodology For 5-Star Claims

    In-home use testing (IHUT) involves sending either a prototype or a product that is conditionally approved for in-market commercialization and has undergone appropriate safety and stability testing to a defined panel of target consumers. This panel uses the product(s) – according to specific usage instructions – for a given time period, and then assesses their experiences with the product at various intervals throughout the trial. This type of testing reveals hero claims as well as emotional connections to products and brands which is a valuable tool for any marketing team. IHUTs also provides the brand with verified user testimonials and claims that may be used in the brand's marketing efforts - in social, on packaging, online advertising, on-air, at point-of-sale and in other marketing initiatives.
    • Select the right panelists according to their preference for clean beauty, their skin tone, texture or Fitzpatrick scale, as well as their desired outcomes from using your products
    • Consumers test the products from the comfort of their own homes
    • Cost-effective alternative to expensive clinical testing
    • Mitigates legal and regulatory risk of false advertising claims
    • Meets claims substantiation requirements for major retailers including QVC/HSN
    • Large or small scale customizable studies with consumer relevant panels
    • Follows industry best practices and standards for market research
    • Recruit from TBC's proprietary database of 275K+ vetted beauty and personal care buyers ages 18+
    • Male panel of 8K+ personal care buyers also available
    • Sample a geographically dispersed nationwide population
    • Work with a research team that lives, breathes and sleeps beauty, personal care and wellness

    Claims Are Important When Marketing To Women


    of women actively look for strong consumer claims before buying a prestige beauty or personal care product


    would trust a brand that allows an unbiased, independent research firm to test its products and provide results

    Types Of Clean, Organic, and Natural Product Tests

    IHUT testing is a powerful research tool that brands leverage to conduct efficacy testing, prototype testing, performance and preference testing, sensorial testing, competitive product preference testing, and use-up rate studies to name a few. TBC conducts IHUT testing on a plethora of clean, organic, natural, vegan, cruelty-free beauty, personal care and wellness products, from hair care products, to skincare to body care.
    • Facial skincare
    • Bath & body skincare
    • Hair care, color and treatments
    • Makeup/Cosmetics
    • Acne products, and other troubled skin state products
    • CBD-based products
    • Supplements and wellness products
    • Men's grooming
    • Nail care
    • Intimate care/sexual wellness products
    • Personal care such as deodorants, foot creams, etc.
    • Beauty, personal care and wellness products marketed as clean, natural, organic, vegan, sustainable, gluten-free, paraben-free, recyclable, compostable, refillable, biodegradable, etc.

    Consumer Claims Help Brands Sell-In & Sell-Through

    What Makes TBC's Approach Different?

    TBC has conducted testing for the largest brands in the business, as well as scores of indie startups. Our unsurpassed knowledge of beauty and personal care consumers, the claims that resonate with them, and our understanding of current cosmetics advertising regulations coupled with our proprietary methodologies and our renowned panel of 275K+ beauty and personal care buyers, are reasons why brands come back to us time and again.


    We work with you to develop the right beauty product testing strategy, matching your product with the right potential buyer.


    We send your products to our panelists all over the country.


    Our panelists test and provide valuable feedback by completing customized online self-assessment claims surveys. The brand gets validated reviews and testimonials.