Clean skincare, makeup and hair care products that deliver amazing, high-performance results are in high demand. Beauty and personal care buyers want mind-body wellness solutions that are clean, cruelty-free, and sustainably made. But can your clean beauty products meet her expectations?
"90% said skin appeared more luminous and visibly brighter after 28 days of use."
The proof is in the IHUT.
An IHUT, or In-Home Use Test is a cost-effective way to test your clean, natural or organic beauty products with your target consumers and substantiate and validate your product claims. Following a clearly defined protocol, a relevant population of consumers from across the country are given a set of your products to use at home, and then at regular intervals, are asked to assess your products based on their perception of performance, efficacy and overall liking of the product. Tests can explore use-up rates, sensorial attributes, competitive product preferences, and perhaps most importantly—the results they see and that you want to claim. IHUT tests are a powerful way to substantiate claims needed to mitigate regulatory and legal risk and a critical tool in providing your consumer with proof your products work.
TBC's proprietary IHUT methodology follows ASTM standards for consumer perception studies, naturally.