Ninety-five percent (95%) of women and 84% of men are using skincare products daily. But product and brand choices can be overwhelming when there are so many brands vying for attention and promising out-of-this-world results. Will the product really brighten my skin or solve my skin issue? From basic users to those committed to a 10-step skincare regimen, consumers want to cut through the hype and find products that have been verified for efficacy by other skincare buyers before parting with their hard-earned dollars.
IHUTs (In-Home Use Tests) are tailor-made to satisfy the consumers' desire for proof-before-buying while also substantiating your product claims, mitigating regulatory and legal risk for your brand. IHUTs provide the substantiation to make claims for your skincare products such as:
Whether testing an acne regimen or brightening treatment, a cleanser or a moisturizer, eye cream or a facial mask, IHUTs are a cost-effective yet critical part of the product development journey for any skincare product. Following a clearly defined protocol, a targeted panel of relevant consumers from across the country test your products at home, assessing them based on their perception of performance, efficacy and overall appeal. IHUTs can explore a number of elements from use-up rates, to sensorial attributes, to competitive product preferences, as well as the results you want to claim. IHUTs are a powerful way to substantiate claims needed to mitigate regulatory and legal risk while providing your consumer with proof your products work.
TBC's IHUT methodology follows strict ASTM standards. TBC is a testing house of record for QVC and HSN.