Skincare Product Testing

Claims Substantiation for Skincare Products

Ninety-five percent (95%) of women and 84% of men are using skincare products daily. But product and brand choices can be overwhelming when there are so many brands vying for attention and promising out-of-this-world results. Will the product really brighten my skin or solve my skin issue? From basic users to those committed to a 10-step skincare regimen, consumers want to cut through the hype and find products that have been verified for efficacy by other skincare buyers before parting with their hard-earned dollars.

IHUTs (In-Home Use Tests) are tailor-made to satisfy the consumers' desire for proof-before-buying while also substantiating your product claims, mitigating regulatory and legal risk for your brand. IHUTs provide the substantiation to make claims for your skincare products such as:

"97% of women saw a reduction in fine lines and wrinkles in just 28 days."
THAT's proof-positive and the power of an IHUT

Whether testing an acne regimen or brightening treatment, a cleanser or a moisturizer, eye cream or a facial mask, IHUTs are a cost-effective yet critical part of the product development journey for any skincare product. Following a clearly defined protocol, a targeted panel of relevant consumers from across the country test your products at home, assessing them based on their perception of performance, efficacy and overall appeal. IHUTs can explore a number of elements from use-up rates, to sensorial attributes, to competitive product preferences, as well as the results you want to claim. IHUTs are a powerful way to substantiate claims needed to mitigate regulatory and legal risk while providing your consumer with proof your products work.

TBC's IHUT methodology follows strict ASTM standards. TBC is a testing house of record for QVC and HSN.


Validated Claims Help Sell-In & Sell Through

Our Proven Methodology For 5-Star Claims

In-home use testing (IHUT) involves sending either a prototype or a product that is conditionally approved for in-market commercialization and has undergone appropriate safety and stability testing to a defined panel of target consumers. This panel uses the product(s) – according to specific usage instructions – for a given time period, and then assesses their experiences with the product at various intervals throughout the trial. This type of testing reveals hero claims as well as emotional connections to products and brands which is a valuable tool for any marketing team. IHUTs also provides the brand with verified user testimonials and claims that may be used in the brand's marketing efforts - in social, on packaging, online advertising, on-air, at point-of-sale and in other marketing initiatives.

  • Consumers use and test the products from the comfort of their own homes
  • Cost-effective alternative to expensive clinical testing
  • Mitigates legal and regulatory risk of false advertising claims
  • Meets claims substantiation requirements for major retailers including QVC/HSN
  • Large or small scale customizable studies with consumer relevant panels
  • Follows industry best practices and standards for market research
  • Recruit from TBC's proprietary database of 275K+ vetted beauty and personal care buyers
  • Male panel of 7K+ personal care buyers also available
  • Sample a geographically dispersed nationwide population
  • Work with a research team that lives, breathes and sleeps beauty, personal care and wellness

Why Claims Are Important

Types Of Skincare Product Tests

IHUT testing is a powerful research tool that brands leverage to conduct efficacy testing, prototype testing, performance and preference testing, sensorial testing, competitive product preference testing, and use-up studies to name a few. TBC conducts IHUT testing on a plethora of beauty, personal care and wellness products, from hair care products, to skincare to body care.
  • Acne products
  • Anti-aging products
  • Cleansers
  • Moisturizers
  • Eye Creams/patches
  • Brightening Treatments
  • Hyperpigmentation Treatments
  • Serums
  • Face Masks
  • Face Oil
  • KP, Eczema and Rosacea Treatments
  • SPF products
  • Body care

Substantiated Claims Mitigate Legal & Regulatory Risk

What Makes TBC's Approach Different?

TBC has conducted testing for the largest brands in the business, as well as scores of Indie startups. Our unsurpassed knowledge of beauty and personal care consumers the claims that resonate with them, and our understanding of current cosmetics advertising regulations coupled with our proprietary methodologies and our renowned panel of 275K+ beauty and personal care buyers, are reasons why brands come back to us time and again. Interested in becoming a tester? Click Here


We work with you to develop the right beauty product testing strategy, matching your product with the right potential buyer.


We send your products to our panelists all over the country.


Our panelists test and provide valuable feedback by completing customized online self-assessment claims surveys. The brand gets validated reviews and testimonials.