The Benchmarking Company is an award-winning, bi-coastal beauty and personal care consumer research firm with a proven track record in cosmetics, skincare, beauty devices, men’s personal care, body care, hair care, nail care, fragrance and wellness/personal care. Our company is laser-focused on providing two important aspects of marketing intelligence:
quantitative and qualitative consumer research that arms brands with forward-thinking need-to-know information about its customers and prospects, and
in-home beauty and personal care product testing to garner 5-star consumer claims that are vital for market success. Using renowned proprietary methodologies, our unique approach to research delivers results that promote growth in market share, bolsters sell-in and sell-through and mitigates legal and regulatory risk for our customers. **See our exciting
*NEW* add-on options for in-home use testing and consumer research studies!
The Benchmarking Company was featured in the June 2025 issue of
Global Cosmetic Industry Magazine about the consumer obsession with nail care. Read all about it
HERE
