About Us

The Benchmarking Company is an award-winning, bi-coastal beauty and personal care consumer research firm with a proven track record in cosmetics, skincare, beauty devices, men’s personal care, body care, hair care, nail care, fragrance and wellness/personal care. Our company is laser-focused on providing two important aspects of marketing intelligence: quantitative and qualitative consumer research that arms brands with forward-thinking need-to-know information about its customers and prospects, and in-home beauty and personal care product testing to garner 5-star consumer claims that are vital for market success. Using renowned proprietary methodologies, our unique approach to research delivers results that promote growth in market share, bolsters sell-in and sell-through and mitigates legal and regulatory risk for our customers. **See our exciting *NEW* add-on options for in-home use testing and consumer research studies!

The Benchmarking Company was featured in Allure Magazine about understanding beauty product claims. Read all about it HERE
  • PinkReports™

    Get in-depth once-a-year research reports focused on why women buy certain products, how she feels emotionally toward them, and what you can do differently to persuade her to buy YOURS. These must-read reports are industry standards and a fixture on smart marketers’ bookshelves.

    Click here to peruse our bookshelves >

Beauty by the Numbers®

What’s the beauty buzz this month? Find out what’s hot with our latest Beauty by the Numbers® infographics.


Beauty & Personal Care Products Tested

4 million

Consumer Opinions Collected

87 %

Repeat Client Business

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