Beauty and personal care product testing (BPT) is a significant and important part of your marketing plan if you have an approved offering ready for market, and are still in need of product efficacy claims. Our in-home product testing groups are conducted with a proven methodology that ensures integrity during the entire testing process.
From highly segmented target consumer recruitment and the creation of 5-star self-assessment claims (allowing you to tower over your competition), to survey fielding to capturing glowing consumer testimonials—we get the crucial consumer data points your brand must have to win in today’s crowded market. Plus, we track all self-perception and clinical claims that are leading the beauty market today, in real-time, so we know what is being said, who is saying it, and how the consumer is reacting to it. With this intelligence, we craft a winning claims strategy for your product or offering that turns her from merely a browser into a lifetime loyal buyer.
Ladies, do you want to test beauty and personal care products and give your opinion about brands and trends? – Join the PinkPanelMen, do you want to test male grooming products and give your opinion about brands and trends? – Join the GuysthatGroom Panel