PinkReports™


PinkReports™

Get in-depth research reports focused on why women buy certain products, how she feels emotionally toward them, and what you can do differently to persuade her to buy YOURS. The archived PinkReports focus on trends in the industry and how she relates to them (or not), and have included “TBC’s 10 Year Beauty Benchmark: (2006-2016) – A Consumer Love Affair with All Things Beauty,” “Beauty and the Blog,” “Women and Walmart,” “The Sephora Shopper,” and our popular brand buyers guides, as examples. These must-read reports are industry standards and a fixture on smart marketers’ bookshelves. "2018: The New Age of Naturals," takes a retrospective look at how far natural/organic beauty has evolved over the past decades, the natural/organic brands women (and men!) are buying, a special look at the Cannabis/CBD ingredient craze, wellness trends, and tips from top pros on marketing your natural or organic brand. Shop and download your reports instantly. We'll announce new reports in the coming months!

The *New* Age of Naturals – What’s Important to the Natural/Organic Beauty & Personal Care Buyer (2018)

TBC’s 10 Year Beauty Benchmark: (2006-2016) – A Consumer Love Affair with All Things Beauty

The Sephora Shopper (2015)

Nailed – The Allure of Nail Color (2013-14)

Let’s Get Emotional-Using Emotional Science to Segment the US Beauty Consumer (2012)

Women and Walmart – Seeing Through the Eyes of the Beauty and Personal Care Consumer (2010)

The Age of Naturals (2008)

Beauty and the Blog (2007)

Survival of the Prettiest – Face and Body Skin Care (2007)

Beauty Brands – What, Where and Why Women are Shopping (2006)