PinkReports™


PinkReports™

Get in-depth once-a-year research reports focused on why women buy certain products, how she feels emotionally toward them, and what you can do differently to persuade her to buy YOURS. The yearly PinkReports focus on trends in the industry and how she relates to them (or not), and have included “Age of Naturals,” “Beauty and the Blog,” “Women and Walmart,” “The Sephora Shopper,” and our popular brand buyers guides, as examples. These must-read reports are industry standards and a fixture on smart marketers’ bookshelves. Now available –TBC’s 10 Year Beauty Benchmark: (2006-2016) – A Consumer Love Affair with All Things Beauty, takes a retrospective look at how far beauty has evolved over the past decade, and what that evolution means to brands in terms of guiding marketing plans, devising customer acquisition strategies, and implementing loyalty programs. Shop and download your reports instantly!

TBC’s 10 Year Beauty Benchmark: (2006-2016) – A Consumer Love Affair with All Things Beauty

The Sephora Shopper (2015)

Nailed – The Allure of Nail Color (2013-14)

Let’s Get Emotional-Using Emotional Science to Segment the US Beauty Consumer (2012)

Women and Walmart – Seeing Through the Eyes of the Beauty and Personal Care Consumer (2010)

The Age of Naturals (2008)

Beauty and the Blog (2007)

Survival of the Prettiest – Face and Body Skin Care (2007)

Beauty Brands – What, Where and Why Women are Shopping (2006)