CBD Beauty & Personal Care Product Testing for Claims Substantiation

CBD Beauty & Personal Care Products Claims Validation

Beauty and personal care products containing CBD and hemp can pose a minefield of regulatory problems when it comes to making product claims. Claims based solely on the ingredient profile - or those that sound medical in nature and make structure/function claims are strictly taboo. Finished product efficacy is all that matters - and it's what consumers are looking for in a CBD beauty or personal care product.

An IHUT, or In-Home Use Test is a cost effective way to test for your CBD-infused beauty, personal care or wellness products with your target consumers and substantiate your product claims. TBC's proprietary IHUT methodology follows ASTM standards for consumer perception studies. Following a clearly defined protocol, a relevant population of consumers from across the country are given a set of your products to use at home, and then at regular intervals, are asked to assess your products based on their perception of performance, efficacy and overall liking of the product. Tests will validate claims and can explore a number of elements from use up rates, to sensorial attributes, to competitive product preferences, and perhaps most importantly—the results they see and that you want to claim. IHUT tests are a powerful way to substantiate claims needed to mitigate regulatory and legal risk and a critical tool in providing your consumer with proof your products work.


Why Correctly Communicated CBD Product Claims Are Important

Our Proven Methodology For 5-Star Claims

In-home use testing (IHUT) involves sending either a prototype or a product that is conditionally approved for in-market commercialization and has undergone appropriate safety and stability testing to a defined panel of target consumers. This panel uses the product(s) – according to specific usage instructions – for a given time period, and then assesses their experiences with the product at various intervals throughout the trial. This type of testing validates product claims and reveals hero claims as well as emotional connections to products and brands which is a valuable tool for any marketing team. IHUTs also provides the brand with verified user testimonials and claims that may be used in the brand's marketing efforts - in social, on packaging, online advertising, on-air, at point-of-sale and in other marketing initiatives. Ask us today about video testimonials and Before & Afters.

  • Consumers use and test the products from the comfort of their own homes
  • Cost-effective alternative to expensive clinical testing
  • Mitigates legal and regulatory risk of false advertising claims
  • Meets claims substantiation requirements for major retailers including QVC/HSN
  • QVC/HSN preferred vendor for claims substantiation studies
  • Large or small scale customizable studies with data-driven consumer relevant panels
  • Follows industry best practices and standards for market research
  • Recruit from TBC's proprietary database of 275K+ vetted beauty and personal care buyers
  • Male panel of 8K+ personal care buyers also available
  • Sample a geographically dispersed nationwide population
  • Work with a research team that lives, breathes and sleeps beauty, personal care and wellness
  • Optional add-ons: Video Testimonials, Before & After Photography and post IHUT focus groups.

Claims Are Important When Marketing To Consumers

Types Of CBD Care Product Tests

IHUT testing is a powerful research tool that brands leverage to conduct efficacy testing, prototype testing, performance and preference testing, sensorial testing, competitive product preference testing, and use-up studies to name a few. TBC conducts IHUT testing on a plethora of beauty, personal care and wellness products, from hair care products, to skincare to body care. TBC requires a Certificate of Analysis for all CBD-based products tested to ensure THC levels are 0.3% or lower.
  • CBD facial skincare
  • CBD bath & body skincare
  • CBD hair care, color and treatments
  • CBD tinctures, supplements and lip balms
  • CBD patches
  • CBD makeup/cosmetics
  • CBD shaving creams and other grooming products
  • CBD personal care such as deodorants, foot creams, etc.

Consumer Claims Help Brands Sell-In & Sell-Through

What Makes TBC's Approach Different?

TBC has conducted testing for the largest brands in the business, as well as scores of Indie startups. Our unsurpassed knowledge of beauty and personal care consumers the claims that resonate with them, and our understanding of current cosmetics advertising regulations coupled with our proprietary methodologies and our renowned panel of 275K+ beauty and personal care buyers, are reasons why brands come back to us time and again.
Interested in becoming a tester? Click Here


We work with you to develop the right beauty product testing strategy, matching your product with the right potential buyer.


We send your products to our panelists all over the country.


Our panelists test and provide valuable feedback by completing customized online self-assessment claims surveys. The brand gets validated reviews and testimonials.

Substantiated Consumer Claims And Their Many Uses