Beauty and personal care products containing CBD and hemp can pose a minefield of regulatory problems when it comes to making product claims. Claims based solely on the ingredient profile - or those that sound medical in nature and make structure/function claims are strictly taboo. Finished product efficacy is all that matters - and it's what consumers are looking for in a CBD beauty or personal care product.
An IHUT, or In-Home Use Test is a cost effective way to test for your CBD-infused beauty, personal care or wellness products with your target consumers and substantiate your product claims. TBC's proprietary IHUT methodology follows ASTM standards for consumer perception studies. Following a clearly defined protocol, a relevant population of consumers from across the country are given a set of your products to use at home, and then at regular intervals, are asked to assess your products based on their perception of performance, efficacy and overall liking of the product. Tests will validate claims and can explore a number of elements from use up rates, to sensorial attributes, to competitive product preferences, and perhaps most importantly—the results they see and that you want to claim. IHUT tests are a powerful way to substantiate claims needed to mitigate regulatory and legal risk and a critical tool in providing your consumer with proof your products work.