In-home use testing (IHUT) involves sending either a prototype or a product that is conditionally approved for in-market commercialization and has undergone appropriate safety and stability testing to a defined panel of target consumers. This panel uses the product(s) – according to specific usage instructions – for a given time period, and then assesses their experiences with the product at various intervals throughout the trial. This type of testing reveals hero claims as well as emotional connections to products and brands which is a valuable tool for any marketing team. IHUTs also provides the brand with verified user testimonials and claims that may be used in the brand's marketing efforts - in social, on packaging, online advertising, on-air, at point-of-sale and in other marketing initiatives.
KEY BENEFITS INCLUDE:
- Customized panels by hair type, hair concerns, hair texture and hair thickness
- Consumers use and test the products from the comfort of their own homes
- Cost-effective alternative to expensive clinical testing
- Mitigates legal and regulatory risk of false advertising claims
- Meets claims substantiation requirements for major retailers including QVC/HSN
- QVC / HSN preferred vendor for consumer perception claims studies
- Large or small scale customizable studies with consumer relevant panels
- Follows industry best practices and standards for market research
- Recruit from TBC's proprietary database of 275K+ vetted beauty and personal care buyers
- Male panel of 7K+ personal care buyers
- Sample a geographically dispersed nationwide population
- Work with a research team that lives, breathes and sleeps beauty, personal care and wellnes
- Optional post IHUT add-ons: Video Testimonials, Before & After Photograpgy and post-IHUT focus groups.
IHUT testing is a powerful research tool that brands leverage to conduct efficacy testing, prototype testing, performance and preference testing, sensorial testing, competitive product preference testing, and use-up studies to name a few. TBC conducts IHUT testing on a plethora of beauty, personal care and wellness products, from hair care products, to skincare to body care.
- Shampoos, conditioners, and dry shampoos
- Home hair coloring/dyes
- Hair styling products and volumizers
- Hair masks and treatments
- Hair serums and rinses
- Scalp serums
- Hair tools, such as blowdryers, curling irons, and hair towels
- CBD-based hair care products
- Hair growth products (including lashes, brows, beards)
- OTC treatments for dandruff and hair loss
- Leave-in conditioners, and more