TBC in the News


Aug
02
2022

GCI Magazine: Validating Believable Beauty Claims

 
The pressure is on to bring breakthrough cosmetics to market fast. With same-day delivery expectations and aspirations of overnight results, the product-development cycle has shrunk substantially to make magic happen for consumers sooner. Where product develo ...
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Aug
01
2022

Perfumer & Flavorist: Decoding the Fragrance Boom

Perfume sales grew double digits in 2021, according to findings by the NPD Group (see page 33); new data from The Benchmarking Company’s most recent primary studies of U.S. female beauty buyers serves to back up some of the reasons for those gains.

Me Time Driving P

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Jun
24
2022

Happi Magazine: Midyear Makeup & Skincare Roundup

In a blink of an eye, the year 2022 is already halfway over! The Benchmarking Company—a market research firm on the pulse of US beauty—queried consumers to know what's hot on their must-have makeup and skincare lists for the season. See where consumers are shoppi
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Jun
01
2022

GCI Magazine: Consumers’ Sustainable Beauty Attitudes

In 2019, The Benchmarking Company surveyed beauty consumers about sustainability and packaging choices. Results showed that electing to make cleaner or sustainable choices was somewhat important, but the commitment to buying green and sustainable products wasn’t paramount. ...
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Jun
01
2022

GCI Magazine: Decoding the Fragrance Boom

Perfume sales grew double digits in 2021, according to findings by the NPD Group (see page 33); new data from The Benchmarking Company’s most recent primary studies of U.S. female beauty buyers serves to back up some of the reasons for those gains.

Me Time Driving Purchases ...

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May
18
2022

Happi Magazine: Testing Claims Matter in Beauty & Personal Care Sales

Substantiated claims are a key element of beauty and personal care product development right now. Read on to see why testing claims are a vital part of your products' journey to the consumer in the latest infographic from The Benchmarking Company.

Claims Matter More Tha ...

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Apr
07
2022

GCI Magazine: Intimate/Sexual Care is Wellness

Interest in products for intimate care and sexual wellness is high, with beauty consumers embracing new (and once-taboo) products as meaningful ways to achieve a more complete sense of wellness. In a recent study of 2,900-plus U.S. female-identifying beauty buyers conduct ...
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Mar
10
2022

GCI Magazine: 5 Generational Skincare Pet Peeves

New technologies and innovative ingredients have raised the bar on skincare product effectiveness. Every year, the science of product development continues to evolve, yielding major advantages for consumers, while upping the level of competition among beauty brands eager to

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Feb
03
2022

GCI Magazine: 2022 Consumer Hair Survey – What Your Brand Needs to Know

Despite the yo-yo nature of our pandemic-strain du jour, hair care product usage is a constant and continue to be a big part of nearly every beauty consumer’s daily routine. Forty-four percent (44%) told The Benchmarking Company they wash their hair at least 2 -3 times per w ...
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Jan
13
2022

Cosmoprof North America blog: The Allure of Single Dose Beauty

In September 2021, The Benchmarking Company conducted an online study to explore consumer interest and adoption of single unit dose beauty products. The survey was designed to gauge her interest in products designed in single dose format and explored her purchase intent, inf ...
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Nov
30
2021

Happi Magazine: Growing Interest in CBD Among Beauty Companies

The process of getting a CBD-based beauty product on-shelf or online is rarely for the faint-of-heart. Competition, consumer skepticism, and of course the U.S. Food and Drug Administration (FDA) and Federal Trade Commission (FTC), can all pose significant roadblocks. But the ...
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Nov
01
2021

GCI Magazine: Single Dose Beauty & the Consumer

As the demand for cleaner and safer cosmetics rises, packaging options are rapidly changing to meet consumer needs. Enter single dose (or unit dose) packaged products, taking the guesswork out of the amount to use, while easing buyers’ fears about a product’s exposure to out ...
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