TBC in the News


Oct
24
2022

GCI Magazine: What Consumers Want from Beauty in 2023

U.S. beauty consumers have rallied in 2022 to help the industry recover from pandemic lows. Seventy-five percent of U.S. beauty-buying females say that beauty buying has become as important or more important to them now, post-pandemic, than it was prior to the pandemic’s ons ...
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Oct
04
2022

GCI Magazine: Men & Beauty

The past decade has seen a steady rise in spending from U.S. men in the personal care and beauty markets. The more adventurous males have moved beyond typical grooming offerings like shaving products and beard care and have embraced the full-spectrum of wonders that were lar ...
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Sep
26
2022

GCI Magazine: 2022 Skin Care & Makeup: A Mid-Year Check In

As of press time, 2022 is already more than halfway over, summer is nearly a memory and the big holiday rush is looming. Before we jump headfirst into prepping for the fourth quarter, The Benchmarking Company (TBC) wanted to find out what the first six months of 2022 consume ...
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Sep
17
2022

Next Awards: Best Research, Insights & Trend Forecasting Agency

The Benchmarking Company has won the Next Award for Best Research, Insights & Trend Forecasting Agency 2022! This award recognizes companies that provide products and services that generates business insights and ideas that facilitate better decision making or new product ...
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Aug
02
2022

GCI Magazine: Validating Believable Beauty Claims

 
The pressure is on to bring breakthrough cosmetics to market fast. With same-day delivery expectations and aspirations of overnight results, the product-development cycle has shrunk substantially to make magic happen for consumers sooner. Where product develo ...
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Aug
01
2022

Perfumer & Flavorist: Decoding the Fragrance Boom

Perfume sales grew double digits in 2021, according to findings by the NPD Group (see page 33); new data from The Benchmarking Company’s most recent primary studies of U.S. female beauty buyers serves to back up some of the reasons for those gains.

Me Time Driving P

...
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Jun
24
2022

Happi Magazine: Midyear Makeup & Skincare Roundup

In a blink of an eye, the year 2022 is already halfway over! The Benchmarking Company—a market research firm on the pulse of US beauty—queried consumers to know what's hot on their must-have makeup and skincare lists for the season. See where consumers are shoppi
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Jun
01
2022

GCI Magazine: Consumers’ Sustainable Beauty Attitudes

In 2019, The Benchmarking Company surveyed beauty consumers about sustainability and packaging choices. Results showed that electing to make cleaner or sustainable choices was somewhat important, but the commitment to buying green and sustainable products wasn’t paramount. ...
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Jun
01
2022

GCI Magazine: Decoding the Fragrance Boom

Perfume sales grew double digits in 2021, according to findings by the NPD Group (see page 33); new data from The Benchmarking Company’s most recent primary studies of U.S. female beauty buyers serves to back up some of the reasons for those gains.

Me Time Driving Purchases ...

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May
18
2022

Happi Magazine: Testing Claims Matter in Beauty & Personal Care Sales

Substantiated claims are a key element of beauty and personal care product development right now. Read on to see why testing claims are a vital part of your products' journey to the consumer in the latest infographic from The Benchmarking Company.

Claims Matter More Tha ...

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Apr
07
2022

GCI Magazine: Intimate/Sexual Care is Wellness

Interest in products for intimate care and sexual wellness is high, with beauty consumers embracing new (and once-taboo) products as meaningful ways to achieve a more complete sense of wellness. In a recent study of 2,900-plus U.S. female-identifying beauty buyers conduct ...
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Mar
10
2022

GCI Magazine: 5 Generational Skincare Pet Peeves

New technologies and innovative ingredients have raised the bar on skincare product effectiveness. Every year, the science of product development continues to evolve, yielding major advantages for consumers, while upping the level of competition among beauty brands eager to

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