News


Sep
01
2018

GCI Magazine: TBC’s PinkReport – The Natural and Organic Consumer 2008-2018, Part 2

TBC takes a Retrospective Look at Natural & Organic Beauty from 2008 to Today – Part Two By: Denise Herich In Part Two of our four part series on The Benchmarking Company’s annual PinkReport, we will dive into the consumer’s shopping habits and purchase triggers for na ...
READ MORE
Jul
17
2018

GCI Magazine: TBC’s PinkReport–The Natural & Organic Consumer 2008-2018, part 1

TBC takes a Retrospective Look at Natural & Organic Beauty from 2008 to Today – Part One By: Denise Herich Quick – think of every buzzword that connotes “natural” beauty and personal care. Sustainable, eco-friendly, botanical, bio-natural, herbal, oils, clean, green? D ...
READ MORE
Jun
07
2018

GCI Magazine: What US Women Want in Lash & Brow Products

When it comes to iconic beauty products, few hold as important a place in the heart of consumers as those for eyelashes and eyebrows.  Consumers across all age ranges shop for these products on a routine basis, are attuned to the trends and techniques guiding the category, a ...
READ MORE
Jun
07
2018

CPNA Newsflash: The New Realities of Men’s Grooming

Guys Who Spa “My husband takes better care of his skin than I do,” confesses Jennifer Stansbury, Co-Founder of the Benchmarking Company. “He’s a high-level executive at a Big 4 accounting firm, and he was the one (when we first met) who turned me on to Dermalogica. Here’s ...
READ MORE
May
25
2018

CEW Beauty Insider: TBC’s Lip Lip Hooray Infographic

Lip, Lip Hooray! Lipstick, lipgloss, lip liner—consumers love their lip products. From changing her lip colors between day and night, or spring and fall, to what color is in her makeup bag right this very minute, The Benchmarking Company got asked US female beauty consum ...
READ MORE
Apr
01
2018

Special Report: Skincare & Holistic Living

At one time a niche product or nice-to-have benefit, today organic and natural beauty is the norm, and consumers have become more insistent that these products be both powerful and safe. Brands and companies have obliged by creating and offering hardworking organic or natura ...
READ MORE
Dec
12
2017

CPNA NewsFlash: The Way to Wellness

Once thought of as an alternative or quaint approach to beauty and health, wellness has come a long way since the days when using aloe vera gel, fresh from the plant, on sunburns was the height of ‘wellness’. Today, wellness is a way of living and a category of beauty that s ...
READ MORE
Nov
11
2017

GCI: The Future of Beauty is Personal – Part 4 of 4 PinkReport Special

Finally, in Part 4 of our 4-part series detailing the findings in our latest PinkReport, we unveil six of the 12 trends poised to shape the state of beauty for the next 10 years and beyond. Consumer Driven Beauty Trends Set to Guide the Next 10 Years The Intimate Face ...
READ MORE
Oct
31
2017

How to Craft Winning Claims: TBC in BIR Online

On Sunday, July 9th The Benchmarking Company conducted a sold-out session at the at Cosmoprof NorthAmerica’s Entrepreneur Academy, entitled “Best Practices for Crafting Claims that Sell Beauty Products.” For beauty and personal care brands, consumer testing is a vital par ...
READ MORE
Oct
30
2017

GCI: Beauty Shoppers and Favorite Brands, part 3 of 4 PinkReport Special

The Changing Retail Landscape Today, beauty shoppers are taking advantage of the many beauty retail outlets available to them…as well as stepping away from a few old standbys. Since 2006, 62% of women say they purchase more beauty products at Amazon.com; 56% purchase more ...
READ MORE
Oct
31
2017

CEW Dedicated Newsletter: TBC Consumer Studies are a Brand’s “Sword and Shield”

Last year, $2 billion in beauty products were sold via home shopping channels, either on TV or increasingly, on their websites.  Evine, HSN, and QVC, the industry giant, have increased beauty selling on their channels, with QVC recently buying HSN and also creating its own s ...
READ MORE
Oct
30
2017

US Consumers, Beauty & Amazon

The October-December 2017 issue of BW Confidential features consumer shopping habits from TBC's recent Amazon.com & beauty study. Click here to read the issue. We're on page 137.
READ MORE