TBC in the News


Apr
07
2022

GCI Magazine: Intimate/Sexual Care is Wellness

Interest in products for intimate care and sexual wellness is high, with beauty consumers embracing new (and once-taboo) products as meaningful ways to achieve a more complete sense of wellness. In a recent study of 2,900-plus U.S. female-identifying beauty buyers conduct ...
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Mar
10
2022

GCI Magazine: 5 Generational Skincare Pet Peeves

New technologies and innovative ingredients have raised the bar on skincare product effectiveness. Every year, the science of product development continues to evolve, yielding major advantages for consumers, while upping the level of competition among beauty brands eager to

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Feb
03
2022

GCI Magazine: 2022 Consumer Hair Survey – What Your Brand Needs to Know

Despite the yo-yo nature of our pandemic-strain du jour, hair care product usage is a constant and continue to be a big part of nearly every beauty consumer’s daily routine. Forty-four percent (44%) told The Benchmarking Company they wash their hair at least 2 -3 times per w ...
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Jan
13
2022

Cosmoprof North America blog: The Allure of Single Dose Beauty

In September 2021, The Benchmarking Company conducted an online study to explore consumer interest and adoption of single unit dose beauty products. The survey was designed to gauge her interest in products designed in single dose format and explored her purchase intent, inf ...
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Nov
30
2021

Happi Magazine: Growing Interest in CBD Among Beauty Companies

The process of getting a CBD-based beauty product on-shelf or online is rarely for the faint-of-heart. Competition, consumer skepticism, and of course the U.S. Food and Drug Administration (FDA) and Federal Trade Commission (FTC), can all pose significant roadblocks. But the ...
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Nov
01
2021

GCI Magazine: Single Dose Beauty & the Consumer

As the demand for cleaner and safer cosmetics rises, packaging options are rapidly changing to meet consumer needs. Enter single dose (or unit dose) packaged products, taking the guesswork out of the amount to use, while easing buyers’ fears about a product’s exposure to out ...
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Sep
01
2021

GCI Magazine: The Menopausal Beauty Opportunity

Savvy brands are realizing what American women have always known: she doesn’t stop using and buying beauty just because she reaches a certain age. Au contraire. Older buyers are generally more brand loyal and have more disposable income than their younger counterparts, yet t ...
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Aug
03
2021

Beauty Horizons: The Skinny on Supplements

From probiotics to collagen powders, skin teas to glow gummies, there is a supplement for just about every beauty concern and consumer. Solutions for aiding digestion to helping hair grow crowd retailer shelves and Instagram feeds with promises of better, more powerful resul ...
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Jun
01
2021

GCI Magazine: Consumers & Beauty Delivery Systems

When beauty buyers talk about products, the conversations often default to ingredients, efficacy, and cost. What about how those ingredients get delivered to skin cells and why that matters? Or the form factors used for applying or using beauty products? It’s easy to pres ...
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Jun
07
2021

Beauty Independent: How to Make Product Claims Without Getting into Trouble

The beauty industry is getting more and more competitive with each launch.

As a result, brands within it have to hone sharper points of differentiation to set themselves apart from the pack. Product claims involving ingredient sourcing, results and safety standards are cruc ...
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Jun
01
2021

Happi Magazine: Maskne Solutions & K-Beauty

K-beauty trends this summer continue to be influenced by COVID-19. With mask wearing likely to be mandatory in public spaces for some time to come, product innovation has centered around skin care solutions. According to Hwa Jun Lee, senior beauty and personal care analys ...
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May
06
2021

CNN Style: Teens are Worried about Wrinkles – How Gen Z is Helping to Fuel a Beauty Boom

Teens are worried about wrinkles. Here's how Gen Z is helping to fuel a beauty boom
While young 'skinvestors' are often in pursuit of self-care and overall well-being, experts are concerned about the premature demand for more invasive treatments.
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