TBC in the News


Feb
05
2024

GCI: Lift & Tuck: Consumer Attitudes Toward Aesthetic Procedures

While it’s said that everyone is beautiful in their own way, many U.S. women and men rely on professionals to augment their natural features to enable them to be happier with the skin they’re in. More than 26.2 million surgical and minimally invasive cosmetic and reconstr ...
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Jan
02
2024

GCI: What Consumers Want from Skin Care Masks: New Data

When it comes to the workhorse of the beauty world, few products can hold a candle to face masks. For decades, masks have been a part of the lineup for nearly every skin care brand, but up until several years ago, the category seemed to be a bit stagnant. Not any longer. Fro ...
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Nov
06
2023

GCI: Beauty Tech’s Impact on Consumer Purchasing

Seventy-six percent of U.S. female beauty buyers say they’ve purchased a new color cosmetic product in the past six months. While where she’s buying makeup remains relatively constant, how she’s learning about new makeup products has changed tremendously over the past 10 yea ...
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Oct
05
2023

GCI: What’s Driving Increased Skin Care Patch Usage?

Skin care and wellness patches are rising in popularity as pathways to enhanced beauty and self-care routines, with the global market for transdermal patches alone expected to grow from $6.7 billion in 2022 to $8.8 billion by 2027, per a BCC Research analysisDisplay footnote ...
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Sep
01
2023

GCI: Beauty Shoppers Reveal Their Packaging Attitudes

Forty-six percent of U.S. female beauty and personal care buyers admit that a product’s packaging is influential or very influential to their purchase decision; make that 50% for millennial and Gen Z buyers. Whether that package is primary or secondary, sustainable, refillab ...
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Aug
28
2023

CNN: The Big Business of Brows

Once, if you were talking about going to the salon for a trim, a restyle, color or shape, you’d have been talking about the hair on your scalp. But in 2023, it’s just as likely to be your eyebrows. That’s because brows are big business and growing — not just in terms of salo ...
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Jul
01
2023

GCI: Consumers Tell All on Eye & Brow Makeup

In the past 12 months, 73% of U.S. beauty-buying consumers surveyed say they’ve purchased both eyelash makeup products and tools as well as eyebrow products or tools—up from 66% just five years ago when The Benchmarking Company revealed results from its first nationwide cons ...
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Jun
23
2023

GCI: Beauty Product Claims & the NAD: Why Substantiation Matters

Serving as the self-regulatory forum for the advertising industry, the National Advertising Division (NAD)** reviews national advertising in all media based on challenges from competitors, complaints from consumers, or on its own monitoring initiative covering a wide variety ...
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Jun
06
2023

GCI: Inside Consumers’ Growing Awareness Of Hair & Scalp Health

Achieving that perfect hair day—when hair looks fuller, shinier, more youthful and effortlessly holds a style all day—is a goal of many women. Consumers now understand that good hair and scalp health is the means to attain that goal. In recent years, hair care buyers have ...
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May
31
2023

Cosmetics and Toiletries: Inside Consumers’ Growing Awareness of Hair & Scalp Health

Achieving that perfect hair day—when hair looks fuller, shinier, more youthful and effortlessly holds a style all day—is a goal of many women. Consumers now understand that good hair and scalp health is the means to attain that goal. In recent years, hair care buyers have ...
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May
04
2023

GCI: Baths, Showers & Beauty: Consumers Tell All

The importance of “me time” in the bath or shower rises with personal stress levels, as does the importance of the products consumers use when indulging themselves. To uncover shoppers’ bath and body care habits, the brands they love, scents they crave, and after-bath skin c ...
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Apr
04
2023

Happi: Clean Beauty Report

The Benchmarking Company Beauty by the Numbers Infographic Series: Clean Beauty Report TBC looks into consumer market research trends for clean beauty. What do nearly 3,000 US females think about “clean” beauty? How important is clean to her? Does she understand ...
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