It’s often been said that every artist is a cannibal and every poet a thief. Given the vast number of new ingredients at a formulator’s disposal, and how quickly brands move to incorporate them into their next product, it’s easy to see how this sentiment can apply to beauty. ...

Multi-duty skincare and color cosmetics have become the norm. Two-thirds (67%) of the 3,900 US beauty-buying females surveyed in The Benchmarking Company’s January 2025 beauty habits study say they regularly buy beauty products that perform more than one function or solve mu ...

Fragrance has always been an emotional catalyst that can drive sales, and now, savvy beauty brands are investing in R&D to delve into the scientific impact of different fragrances that affect mood, emotion, brain chemistry, and pleasure centers. The goal? A viral following o ...

#13 – Wellness & Neuro-driven Beauty Jennifer Stansbury, co-founder of The Benchmarking Company says, “Our prediction is that neuroscience will be front and center in the development of new products and product lines through 2025. Many brands are actively engaging scient ...

The Benchmarking Company’s latest deep dive into beauty data focuses on the younger set of consumers—teens and tweens, to be exact! CLICK HERE TO READ THE REST OF THE ARTICLE ...

Beauty buying skews younger with each new generation, thanks to easier and faster access to products along with the steamrolling influence of social media. With the rise of Gen Alpha and Sephora kids, proliferating messages of aging prevention and children’s urge to start us ...

In recent years, the skincare industry has exploded with products targeting teenagers. From influencers promoting 10-step routines on social media to a surge in new skincare brands aimed at younger demographics. But what’s driving this phenomenon, and how does it affect the ...

Fifty-five percent of the 4,000-plus U.S. female beauty buyers surveyed in a nationwide study say they are more mentally stressed now than they were five years ago, with 18% saying their stress level is similar to what it was then. At the same time, 89% say the importance th ...

According to a new Spate report, "the fastest growing hair services are scalp spas and hair microneedling," both of which target overall hair wellness via the scalp, particularly thinning and loss. As previously reported, "how to grow hair faster" and "why is my hair falling ...

Beauty is a visual industry and so many consumers rely on photos, videos and tutorials—in addition to personal recommendations and their own experiences—before they purchase cosmetic and personal care products. In fact, almost half of U.S. beauty shoppers purchase new produc ...

To gain current intel on Gen Z beauty preferences, The Robin Report solicited the help of Reston, Virginia-based The Benchmarking Company. Tapping into its organically grown base of 300k+ vetted beauty and personal care buyers (which it cutely dubs thePinkPanel), it dissemin ...

Forty percent of consumers say they apply sunscreen daily, regardless of weather or the season, while 74% say they’re buying more sun protection products now—both in their cosmetics and as standalone sunscreens—than they did 5 years ago. Innovations in sun care from the U ...