Seventy-six percent of U.S. female beauty buyers say they’ve purchased a new color cosmetic product in the past six months. While where she’s buying makeup remains relatively constant, how she’s learning about new makeup products has changed tremendously over the past 10 yea ...

Skin care and wellness patches are rising in popularity as pathways to enhanced beauty and self-care routines, with the global market for transdermal patches alone expected to grow from $6.7 billion in 2022 to $8.8 billion by 2027, per a BCC Research analysisDisplay footnote ...

Forty-six percent of U.S. female beauty and personal care buyers admit that a product’s packaging is influential or very influential to their purchase decision; make that 50% for millennial and Gen Z buyers. Whether that package is primary or secondary, sustainable, refillab ...

Once, if you were talking about going to the salon for a trim, a restyle, color or shape, you’d have been talking about the hair on your scalp. But in 2023, it’s just as likely to be your eyebrows. That’s because brows are big business and growing — not just in terms of salo ...

In the past 12 months, 73% of U.S. beauty-buying consumers surveyed say they’ve purchased both eyelash makeup products and tools as well as eyebrow products or tools—up from 66% just five years ago when The Benchmarking Company revealed results from its first nationwide cons ...

Serving as the self-regulatory forum for the advertising industry, the National Advertising Division (NAD)** reviews national advertising in all media based on challenges from competitors, complaints from consumers, or on its own monitoring initiative covering a wide variety ...

Achieving that perfect hair day—when hair looks fuller, shinier, more youthful and effortlessly holds a style all day—is a goal of many women. Consumers now understand that good hair and scalp health is the means to attain that goal. In recent years, hair care buyers have ...

Achieving that perfect hair day—when hair looks fuller, shinier, more youthful and effortlessly holds a style all day—is a goal of many women. Consumers now understand that good hair and scalp health is the means to attain that goal. In recent years, hair care buyers have ...

The importance of “me time” in the bath or shower rises with personal stress levels, as does the importance of the products consumers use when indulging themselves. To uncover shoppers’ bath and body care habits, the brands they love, scents they crave, and after-bath skin c ...

The Benchmarking Company Beauty by the Numbers Infographic Series: Clean Beauty Report TBC looks into consumer market research trends for clean beauty. What do nearly 3,000 US females think about “clean” beauty? How important is clean to her? Does she understand ...

Eighty-two percent (82%) of female consumers polled in The Benchmarking Company’s (TBC) latest consumer study said that a woman should be proud to look her true age. What’s more, consumers are generally at peace with the natural aging process (53% don’t mind looking their ag ...

Recently, The Benchmarking Company's Denise Herich reported that, "About 87% of surveyed U.S. women who buy beauty products say they take supplements as a part of their regular daily skin and body care routines, and 84% take them daily. In fact, 92% believe the best way to o ...