Whether their hair is straight, wavy, curly, coily or kinky, hair care buyers of all ethnicities and generations want to know with certainty that your products will deliver shine, end frizz, strengthen, fortify and solve their hair issues to help them look their very best.
From hair care tools to styling sprays and scalp treatments, a consumer product test, also known as an IHUT, or In-Home Use Test is a cost effective way to test your hair care products with your target consumers and substantiate your product claims. TBC’s proprietary IHUT methodology follows ASTM standards for consumer perception studies. Following a clearly defined protocol, a relevant population of consumers from across the country are given a set of your products to use at home, and then at regular intervals, are asked to assess your products based on their perception of performance, efficacy and overall liking of the product. Tests can explore a number of elements from use up rates, to sensorial attributes, to competitive product preferences, and perhaps most importantly—the results they see and that you want to claim. IHUT tests are a powerful way to substantiate claims needed to mitigate regulatory and legal risk and a critical tool in providing your consumer with proof your products work.
Get to know your consumer through in-depth research. Drop us a note for more information on Beauty & Personal Care product testing and specialized beauty consumer research.
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of shampoo and conditioner buyers seek specific proven benefits to address their hair concerns.
complaints and 127 adverse reactions were filed with the FDA against one hair care company in 2021. Thousands of other complaints were filed against other hair care companies in the same year some resulting in class action lawsuits, recalls and FTC enforcement.
agree consumer testing results gives potential buyers the confidence to try a new product
agree consumer claims that demonstrate how the product worked on a panel of people with the same hair concerns or texture would be influential in her purchase decision
would be willing to pay more for a product if they knew that it worked and delivered on its promises
find consumer claims important when purchasing a high-priced male grooming product
We work with you to develop the right beauty product testing strategy, matching your product with the right potential buyer.
We send your products to our panelists all over the country.
Our panelist test and provide valuable feedback by completing customized on-line self-assessment claims surveys.
