From brows and lashes, to lids and lips, an IHUT, or In-Home Use Test is a cost effective way to test your color cosmetics and makeup with your target consumers and substantiate and validate product claims. Want to claim long-wear, color-stay, color match or gauge the consumer’s desire for a specific shade? Following a clearly defined testing protocol, a relevant population of consumers from across the country are given a set of your products to use at home, and then at regular intervals, are asked to assess your products based on their perception of performance, efficacy and overall liking of the product. Tests can explore a number of elements from use up rates, to sensorial attributes, to competitive product preferences, and perhaps most importantly—the results they see and that you want to claim. IHUTs (In-Home Use Tests) are tailor-made to satisfy the consumers’ desire for proof-before-buying while also substantiating your product claims, mitigating regulatory and legal risk for your brand. IHUTs provide the substantiation to make claims for cosmetics products such as:
THAT’s proof-positive and the power of an IHUT
TBC’s proprietary IHUT methodology follows ASTM standards for consumer perception studies.
Get to know your consumer through in-depth research. Drop us a note for more information on Beauty & Personal Care product testing and specialized beauty consumer research.
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NEARLY 100% of beauty and personal care consumers want independent validation and proof that products work quickly, are made with high-quality ingredients and are effective.
92% believe brands should conduct consumer perception studies and validate product claims to ensure the brand is meeting regulatory and legal requirements for advertising
In-home use testing (IHUT) involves sending either a prototype or a product that is conditionally approved for in-market commercialization and has undergone appropriate safety and stability testing to a defined panel of target consumers. This panel uses the product(s) – according to specific usage instructions – for a given time period, and then assesses their experiences with the product at various intervals throughout the trial. This type of testing reveals hero claims as well as emotional connections to products and brands which is a valuable tool for any marketing team. IHUTs also provides the brand with verified user testimonials and claims that may be used in the brand’s marketing efforts – in social, on packaging, online advertising, on-air, at point-of-sale and in other marketing initiatives. Ask us today about video testimonials and Before & Afters.
of women actively look for strong consumer claims before buying a prestige beauty or personal care product
would trust a brand that allows an unbiased, independent research firm to test its products and provide results
would be more likely to shop specific retailers that require consumer claims testing for the products they carry. Sephora, Ulta and QVC top her list for retailers that showcase consumer claims.
when considering purchasing a new color cosmetic, consumer claims that demonstrate proof of long-wear would influence her purchase decision.
We work with you to develop the right beauty product testing strategy, matching your product with the right potential buyer.
We send your products to our panelists all over the country.
Our panelist test and provide valuable feedback by completing customized on-line self-assessment claims surveys. The brand gets validated reviews and testimonials
