How Sexy Are Your Claims?
View our presentation on Consumer Claims: How Sexy Are Your Claims? – HERE
Know the Benchmarks: In this session, attendees will be privy to the benchmarks derived from hundreds of claims tests conducted on hair care, skincare, body care, makeup, personal care, devices, wellness products and supplements. You’ll learn:
What makes a claim strong and impactful
The importance of competitive claims benchmarking
Why words matter; targeted claims wording for specific audiences
How claims can be used to drive demand and explode sales
Breakthrough Innovations Beauty Consumers Want From Your Brand
View our presentation on Disruptive Beauty: What Consumers Want Now – HERE
Ingestible Products in the USA – Regulations & the Consumer Viewpoint
Consumer Use & Understanding of Ingestible Beauty