Her Obsession with Beauty: Yesterday, Today and Tomorrow
Consumer Claims & Clinical Claims: When, How, and Why to Use Each to Bolster Sell-through and Mitigate Legal Risk
The Consumer Love Affair with Beauty: Yesterday, Today and Tomorrow
TV Home Shopping Culture: Is your Brand Camera Ready?
A Beauty Brand Primer: Know Her Better, Sell Her More!
From Concept to Counter: Designing New Product Launches and Audience Test Campaigns
The Sephora Shopper and Her Digital Experience
Winning at the Claim Game: How to Avoid Drawing Attention from Government Regulators and Plaintiff’s Lawyers
Clinical Claims, Consumer Claims, and How Emotion Sells Products