Eye Makeup Product Testing

From bold liners and volumizing colored mascaras to richly pigmented shadows, eye color products are all about impact—and your claims should be just as striking. Whether your brand is launching a long-wear eyeliner, smudge-proof mascara, or crease-resistant eyeshadow, validating performance claims through real consumer testing is essential. With consumers demanding vibrant payoff, all-day wear, and easy application, it’s critical to work with a testing partner who understands the unique standards of eye-area cosmetics. The Benchmarking Company conducts in-home use testing with targeted beauty consumers to substantiate claims that catch her eye. 

In-Home Use Tests (IHUTs) for eye color products provide the evidence consumers seek while giving brands the regulatory support and claims validation they need. These consumer perception tests offer credible, quantifiable insights from real users, delivering powerful claims like:

“In an independent, third-party consumer test, 95% of women said the eyeshadow provided bold color all day long”

That is real consumer feedback and the kind of result that converts browsers into buyers—and it’s the unmatched value of a well-run IHUT. The Benchmarking Company’s IHUT methodology adheres to rigorous ASTM standards, and we are proud to be a consumer perception claims-testing lab of record for QVC and HSN and an award-winning consumer product testing company.