Fine Lines & Wrinkle Claims

Whether your brand is launching an anti-aging serum, wrinkle reducer, or longevity skincare solution, clear and compliant claims are essential. From fine line and wrinkle reduction to firming, brightening, and hydration, today’s consumers demand visible results—and proof to back them up. Some anti-aging skincare products fall under the cosmetics classification, while others may be classified as an OTC drug (think retinoids!). 

That’s why it’s critical to partner with a consumer testing firm that understands the nuances when demonstrating product efficacy through marketing claims. 

The Benchmarking Company’s (TBC) In-Home Use Tests (IHUTs) for anti-aging, pro-aging, and longevity products provide the evidence consumers seek while giving brands the regulatory support and claims validation they need. These consumer perception tests offer credible, quantifiable insights from real users, delivering powerful claims like:

“91% of users said saw a decrease in fine lines after 28 days of use.”

That is real consumer feedback and the kind of result that converts browsers into buyers—and it’s the unmatched value of a well-run IHUT.

Our IHUT methodology adheres to rigorous ASTM standards, and we are proud to be a consumer perception claims-testing lab of record for QVC and HSN and an award-winning consumer product testing company.

At TBC, we help you select the right consumer panel and in-home use test to support your anti-aging claims, resulting in legally sound claims you can stand behind.