Interest in products for intimate care and sexual wellness is high, with beauty consumers embracing new (and once taboo) products as meaningful ways to achieve a more complete sense of wellness.
But before she’ll try your sexy new tool or lotion, these buyers demand proof that the products will perform as advertised. Validate your claims through consumer in-home use testing (IHUT) for intimate care & sexual wellness products. Claims validation involves selecting a relevant, nationwide product testing panel to use the products at home and then self-assess their efficacy at regular intervals. This form of consumer product testing is tailor-made to satisfy your consumers’ need for proof-before-buying while also substantiating your product claims and mitigating regulatory and legal risk.
94% of teens said acne blemishes were less visible after 12 hours
THAT’S proof-positive and the power of an IHUT.
Get to know your consumer through in-depth research. Drop us a note for more information on Beauty & Personal Care product testing and specialized beauty consumer research.
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of women believe intimate care and sexual wellness are important parts of their overall health and happiness
appreciate that brands are making products to address their intimate needs
Following a clearly defined protocol, a targeted panel of testers from across the country test your products at home through an In-Home Use Test (IHUT), also known as consumer use testing (CUT). In-home usage testing involves sending either a prototype or a product that is conditionally approved for in-market commercialization and has undergone appropriate safety and stability testing to a defined panel of target consumers. This panel uses the product(s) – according to specific usage instructions – for a given time period, and then assesses the product at various time points based on their perception of performance, efficacy and overall appeal. This type of product efficacy testing reveals hero claims as well as emotional connections to products and brands which is a valuable tool for any marketing team. IHUT testing also provides the brand with verified user testimonials and claims that may be used in the brand’s marketing efforts – in social, on packaging, online advertising, on-air, at point-of-sale and in other marketing initiatives. IHUTs can explore a number of elements from use-up rates, to sensorial attributes, to competitive product preferences, as well as the results you want to claim. IHUTs are a powerful way to provide proof to your customer that the product works through substantiated claims while mitigating regulatory and legal risk. TBC’s IHUT methodology follows strict ASTM standards.
Selecting panelists from TBC’s 275K+ nationwide panel of women, and 8K+ panel of men
Test with couples or singles
Find just the right age range, household income, and lifestyle for your panel makeup
Consumers use and test the products from the comfort of their homes
Meets claims substantiation requirements by major retailers, as well as QVC/HSN
TBC follows ASTM standards for consumer perception studies
Avoid making misleading advertising claims
Work with a research team that lives and breathes beauty and wellness
Consumer product testing at home is a cost-effective alternative to expensive clinical testing
Benchmark your results (free!) against competing products we’ve tested
Increase your reviews, testimonials, and mindshare
Be credentialed as having conducted third-party independent research for your products – no bias!
Work with an award-winning consumer products testing company to conduct independent product testing
agree that beauty products for intimate areas are as important as skincare for the face
of consumers consider sex toys to be sexual wellness products
IHUT testing is a powerful research tool that brands leverage to conduct efficacy testing, prototype testing, performance and preference testing, sensorial testing, competitive product preference testing, and use-up studies to name a few. TBC conducts IHUT testing on a plethora of beauty, personal care and wellness products, from hair care products, to skincare to body care.
Body Oils
Lubricants
Stimulation Agents
Cannabis-based Sexual Wellness Products
Feminine Hygiene Products/Period Care
All-Over Deodorant Spray
Mood-setting Mists
Vibrators/Self-stimulating Devices
Vaginal Cleansing Wipes
Men’s Down-there Care
would be more likely to purchase a product if the research results were visible to me (i.e. on product page or on the display)
state that not all supplements are created equal and consumer claims help differentiate one brand's product from another
TBC has conducted product efficacy testing for the largest brands in the business, as well as scores of Indie startups. Our unsurpassed knowledge of beauty and personal care consumers the claims that resonate with them, and our understanding of current cosmetics advertising regulations coupled with our proprietary methodologies and our renowned testing panel of 275K+ beauty and personal care buyers, are reasons why brands come back to us time and again.
We work with you to develop the right beauty product testing strategy, matching your product with the right potential buyer.
We send your products to our panelists all over the country.
Our panelist test and provide valuable feedback by completing customized on-line self-assessment claims surveys. The brand gets validated reviews and testimonials.
