Lip Color & Lip Treatment Claims

From nourishing lip balms and collagen-boosting treatments to high-impact lipsticks and long-wear glosses, today’s lip products need more than just great color—they need proven performance. Whether your brand is launching a hydrating lip treatment, plumper, or richly pigmented lip color, substantiating claims through real consumer testing is essential. With expectations around wear time, moisturization, and visible results, it’s critical to work with a partner who understands the nuances of lip product claims. The Benchmarking Company (TBC) delivers in-home use testing with targeted beauty consumers, providing the insights and proof your brand needs to make confident, compliant claims that land your lip product in her cart! 

TBC’s In-Home Use Tests (IHUTs) for lip color and lip treatment products provide the evidence consumers demand while giving brands the regulatory support and claims validation they need. These consumer perception tests offer credible, quantifiable insights from real users, delivering powerful claims like:

“95% of users said their lips felt rejuvenated after just one day of use”

That is real consumer feedback and the kind of result that converts browsers into buyers—and it’s the unmatched value of a well-run IHUT. The Benchmarking Company’s IHUT methodology adheres to rigorous ASTM standards, and we are proud to be a consumer perception claims-testing lab of record for QVC and HSN and an award-winning consumer product testing company.