TBC’s consumer testing panel boasts more than 8,000 men just waiting to test your new shampoo, conditioner, facial moisturizer, scrub, scalp treatment, body lotion, razor, beard products and more. The male grooming industry is booming in the US, from $80 billion in sales in 2022 to an expected $115 billion by 2028. Will your products catch this consumer’s attention?
From hair care products to skincare, intimate care, and makeup (yes, makeup!) a consumer product test among male panelists, also known as an IHUT, or In-Home Use Test, is a cost-effective way to test your products with your target consumers and substantiate your product claims. TBC’s proprietary IHUT methodology follows ASTM standards for consumer perception studies. Following a clearly defined protocol, a relevant population of male consumers from across the country are given a set of your products to use at home, and then at regular intervals, are asked to assess your products based on their perception of performance, efficacy and overall liking of the product.
Tests can explore a number of elements from use up rates, to sensorial attributes, to competitive product preferences, and perhaps most importantly—the results they see and that you want to claim. IHUT tests are a powerful way to substantiate claims needed to mitigate regulatory and legal risk and a critical tool in providing your consumer with proof your products work.
96% of men said they their hair looked fuller after just 56 days of use
THAT’S proof-positive and the power of an IHUT.
Get to know your consumer through in-depth research. Drop us a note for more information on Beauty & Personal Care product testing and specialized beauty consumer research.
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of men would be willing to pay more for a product if they knew it worked and delivered on its promises - substantiated claims are the proof he's looking for.
of men find consumer claims important when buying a high cost personal care item.
In-home use testing (IHUT), also known as consumer use testing (CUT), involves sending either a prototype or a product that is conditionally approved for in-market commercialization and has undergone appropriate safety and stability testing to a defined panel of target consumers. This panel uses the product(s) – according to specific usage instructions – for a given time period, and then assesses their experiences with the product at various intervals throughout the trial. This type of product efficacy testing reveals hero claims as well as emotional connections to products and brands which is a valuable tool for any marketing team. IHUT testing also provides the brand with verified user testimonials and claims that may be used in the brand’s marketing efforts – in social, on packaging, online advertising, on-air, at point-of-sale and in other marketing initiatives.
Men use and test the products from the comfort of their own homes
TBC’s panel of 8,000+ assures you’ll have panelists who are just the right fit for the study and mimic your target buyers
In-home use testing is a cost-effective alternative to expensive clinical testing
TBC is a preferred consumer perception testing house by QVC and HSN
TBC follows industry standards and best practices for market research
Mitigates legal and regulatory risk of false advertising claims
Gives men the proof of efficacy they demand before they buy
Work with an award-winning product testing company
Access TBC’s Benchmarking Library to learn how your products compare to other products tested
of men trust "men like them" saying that a product works, moreso than a brand saying the same thing
of men buy more facial skincare than they did 5 years ago -- and they're looking to buy more tomorrow
IHUT testing is a powerful research tool that brands leverage to conduct efficacy testing, prototype testing, performance and preference testing, sensorial testing, competitive product preference testing, and use-up studies to name a few. TBC conducts IHUT testing on a plethora of beauty, personal care and wellness products, from hair care products, to skincare to body care.
Body Soap/Shower Gel
Shampoo/Conditioner
Shaving Cream
Body Oils/Scrubs
Deodorant/Antiperspirant
All-Over Deodorant Spray
Facial Skincare Products
Keratosis Pilaris (KP) Products
Acne/Eczema/Psoriasis Products
Men’s Intimate Care
Eyebrow/eyelash Conditioners
Scalp Treatments
Wellness Supplements
Post-workout Supplements/Treatments
Thinning Hair Treatments
SPF Products
After-Sun Products
Hair Dyes/Powders
Beard Care
Body Creams/Lotions
Self-Tanners
Fragrance/Cologne
Razors
Razor Bump/Ingrown Hair Treatments
Teeth Whitener
More!
would be more likely to purchase a product if the research results were visible to me (i.e. on product page or on the display)
state that not all supplements are created equal and consumer claims help differentiate one brand's product from another
TBC has conducted product efficacy testing for the largest brands in the business, as well as scores of Indie startups. Our unsurpassed knowledge of beauty and personal care consumers the claims that resonate with them, and our understanding of current cosmetics advertising regulations coupled with our proprietary methodologies and our renowned panel of 275K+ beauty and personal care buyers, are reasons why brands come back to us time and again.
We work with you to develop the right beauty product testing strategy, matching your product with the right potential buyer.
We send your products to our panelists all over the country.
Our panelist test and provide valuable feedback by completing customized on-line self-assessment claims surveys.
