Cleanse, condition, coiff, and curl, hair care takes center stage in today’s Beauty by the Numbers. Here are highlights from three original TBC studies* that showcase her hair care regimen, her hair product buying habits, and her growing demand for more.
Top Hair Care Products She Uses at Home Regularly
- 99% Shampoo
- 96% Conditioner
- 59% Hair Spray
32% of women say they tried a new hair care product in 2014
- 13% say their new hair care product changed her life in a positive way
- 28% said it was an at-home hair color
- 21% claimed a hair oil (Argan, Morrocan)
- 19% said it was a dry shampoo
- 58% of those who tried a new hair care product would buy it again!
Hair Investment
- 58% of women spend between $8-$24 on average for a single hair care product
- 51% buy hair products in bulk when available
- 41% buy hair care products every month
- 26% buy hair care products more than once a month
- 21% spend more than $24 for each hair care product
Her Favorite Prestige Brands
- 40% Philosophy
- 32% Bumble & Bumble
- 31% WEN
She Adores Tools
- 76% own a Blow Dryer
- 56% have a Flat Iron
- 48% use a Round brush
60% of women buy hair care tools once a year
21% buy a new tool every 6 months
Her Flat Iron Brand Favorites
- CHI 30%
- Conair 13%
- Revlon 12%
- Remington 11%
Curly Girls Use More Products
- 43% of women have curly, or ethnically curly hair
- 67% use hair care products specifically for curly hair
- 79% use frizz reduction styling products
- 54% use a curl defining styling product
- 40% straighten, process, or have their hair blown out several times a week
- 73% use a flat iron to straighten those curls
What Women Want from Hair Products
- 95%: Stronger, healthier hair
- 90%: Shine
- 86%: Reduction in split ends
- 85%: Fast, easy styling
- 80%: Volume
- 80%: Elimination of frizz
- 80%: Immunity from the effects of humidity
- 74%: Thicker hair/hair growth
- 65%: Want 50% faster blow dry, ironing or overall finishing time
*Data derived from TBC’s Hair care 2015 Study, conducted November 2014; from Beauty Wish List 2015, conducted October 2014, and from A Brief Hair care Survey, conducted January 2015.
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