She’s all dolled-up in her makeup favorites and she’s ready to take on the world. In this tribute to the friends we’ll see at #MakeUpinNY, we take a look at her favorite makeup looks, products and must-have brands – overall and by generation!
Top Reasons She Wears Makeup
- 73% I like the way it makes me look
- 70% It makes me feel confident
- 65% It makes me feel beautiful
Looks She Adores
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- 53% Soft neutral lips
- 52% Smokey eyes
- 51% All-over face foundation
- 48% Lip gloss
- 43% Contoured cheeks
- 38% Cat eyes, heavy mascara
Top Looks Perfect for Any Age
- 43% Soft neutral lips
- 43% Lip gloss
- 40% Contoured cheeks
Looks she Feels are Too Young, Old, or Simply Perfect
| Too Young | Too Old | Just Right! | |
| Millenials | 36% glitter/metallic eyes | 11% bright red lips | 62% smoky eyes |
| Gen-Xers | 55% glitter/metallic eyes | 13% bright red lips | 53% smoky eyes |
| Baby Boomers | 77% glitter/metallic eyes | 16% bright red lips | 53% smoky eyes |
Top Five Products she Wears Daily
- 86% Eye shadow
- 66% Mascara
- 50% Foundation
- 52% Eye liner
- 49% Lip gloss
Top Product Used Daily by Generation – The Eyes Have it!
- Millennials: 99% Eye shadow
- Gen-Xers: 84% Eye shadow
- Boomers: 67% Eye Shadow
She NEVER Leaves Home Without…
- 46% Lipstick
- 27% Mascara
- 18% take it all – her entire makeup kit!
She’s Trendy:
Favorite Place to Browse Makeup Trends
- 24% Sephora
- 21% Magazines
- 14% Ulta
Favorite Current Makeup Trend
- Millennials: 30% Smokey eyes
- Gen-Xers: 32% Natural makeup colors
- Boomers: 42% Natural makeup colors
She’s Got the Look
- 43% likes her makeup to look natural
- 19% go for dramatic and smoky eyes with soft-looking lips
Her Makeup Wants vs. Needs
- 44% “I want it, I am a beauty junkie”
- 36% “I need it – I don’t like leaving home without it”
Where She Buys
- Top three places she buys color cosmetics: Drug store, Sephora and Ulta
- 18% have purchased color cosmetics from a direct sales company such as Avon, Mary Kay, Rodan Fields, Stella and Dot and Nerium
Favorite Mass Brands
- Maybelline
- Covergirl
- Revlon
Favorite Prestige Brands
- Millennials: 38% Urban Decay
- Gen-Xers: 27% Bare Minerals/Bare Escentuals
- Boomers: 24% Bare Mineral/Bare Escentuals
Important for Her Makeup Buying Decision?
- 91% Color matched to my complexion/ like the color
- 90% Color stay
- 89% Easy to apply
- 87% Price
- 77% Has an additional benefit such as SPF or anti-aging ingredient
- 73% It is a brand I recognize
- 65% made with natural or organic ingredients/ 57% 100% natural and/or organic ingredients
The G2G Effect – That’s Girlfriend to Girlfriend
The likeliness she’ll tell a friend about a product or color she loves:
- 89% Millennials
- 89% Gen-Xers
- 81% Boomers
Based on primary research of 3,100+ U.S. females in July 2015: 39% Millennials 18-34 years; 39% Gen-Xers 35-49 years; 21% Baby Boomers 50+ years.
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