Fifty-five percent of the 4,000-plus U.S. female beauty buyers surveyed in a nationwide study say they are more mentally stressed now than they were five years ago, with 18% saying their stress level is similar to what it was then. At the same time, 89% say the importance they place on achieving a positive state of both physical and emotional well-being has increased during the past five years, with 99% agreeing that their mental well-being and physical health are connected. Results from this original Benchmarking Company study reveal the issues buyers are facing, and the beauty-meets-wellness solutions those Gen Z and older are looking to the beauty and personal care industry to offer. Let’s get to the data of why consumers are stressed.
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