#13 – Wellness & Neuro-driven Beauty
Jennifer Stansbury, co-founder of The Benchmarking Company says, “Our prediction is that neuroscience will be front and center in the development of new products and product lines through 2025. Many brands are actively engaging scientists in the product development phase to understand how specific sensorial aspects of its products can stimulate neurotransmitters such as dopamine, serotonin and endorphins to evoke specific emotions. From beauty supplements that address the gut-brain connection, to skincare products that are developed using the principles of psychodermatology, to signature fragrances designed to bolster one’s mood or evoke memories and emotions, neuroscience is helping brands create more meaningful and lucrative connections with consumers.
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