The global hair and scalp care market is expected to grow at an annual rate of 6.6% through 2028a, with prestige hair care growing 14% in 2023, per Circanab.
U.S. consumers are doing their part to keep the category moving strongly forward, with more than 95% of U.S. females buying at least one hair care product for themselves in the past 6 months.
To take a deep dive into the hair care products she’s buying now and what she’s looking for from brands in the future, The Benchmarking Company conducted a primary online research study in February 2024 of more than 3,300 U.S. female hair care consumers.
Here’s what we found…
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