Serving as the self-regulatory forum for the advertising industry, the National Advertising Division (NAD)** reviews national advertising in all media based on challenges from competitors, complaints from consumers, or on its own monitoring initiative covering a wide variety of industries and issues. NAD’s review fulfills its public interest mission of ensuring that advertising claims are truthful and accurate and that competitors operate on a level playing field.
We, the founders of The Benchmarking Company (TBC), a consumer research firm for the beauty and personal care industries, recently interviewed NAD attorney Jennifer Santos (JS)*** to uncover what every brand should know about NAD and its work on behalf of consumers—and why NAD should be of utmost importance to any brand that advertises in any form.
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