Hair Health – Infographic Series: #2

Hair Health

US consumers have become significantly more concerned about hair and scalp health, and beauty brands have responded en masse to help solve some of her most pressing concerns. With consumers leaning into the skinification of hair care, she’s relying on brand promises to enable healthier, smoother, shinier, and more moisturized looking and feeling hair.
In a recent primary study of 3,500+ U.S. female hair care buyers, The Benchmarking Company’s research reveals the hair and scalp concerns that top her list, which products she uses now, her hair health wish list (hello SPF!), and proof points that will turn even the most skeptical consumers into buyers.

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Interested in customized beauty consumer research for your brand? Call 703.871.5300 or email us at info@benchmarkingcompany.com for information on Beauty/Personal Care Product Testing and specialized consumer research.