Savvy brands are realizing what American women have always known: she doesn’t stop using and buying beauty just because she reaches a certain age. From celebrity-inspired startups and indies, to well-known mainstream brands, creating life stage-appropriate beauty and wellness products for the menopausal woman is good business. To find out what women want in skincare, makeup, supplements and other beauty products during this time in life, TBC surveyed 2,023 U.S. women about their menopausal changes, how they’re seeking relief, which beauty brands are speaking their language by offering products that work for them, and what they want next from your brand.
