Men’s Grooming – Evolved Infographic Series: #6

Men’s Grooming – Evolved

The past decade has seen a steady rise in spending from Us men on personal care (and beauty) products. Some men have even moved beyond typical grooming offerings like shaving products and beard care and have embraced the full-spectrum of wonders that were largely the domain or females-only. To understand the mindset of male consumers, The Benchmarking Company, in a September 2022 primary research study, asked more than 800 US men ages 18+ to share their buying behaviors, influencers product frustrations, and brands they love.

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Interested in customized beauty consumer research for your brand? Call 703.871.5300 or email us at info@benchmarkingcompany.com for information on Beauty/Personal Care Product Testing and specialized consumer research.