Multi-duty skincare and color cosmetics have become the norm. Two-thirds (67%) of the 3,900 US beauty-buying females surveyed in TBC’s January 2025 beauty habits study say they regularly buy beauty products that perform more than one function or solve multiple problems. Whether it’s skincare products that contain SPF, or makeup providing added anti-aging skin benefits, the expectation from buyers is a bevy of strong multi-functional performers that are as efficacious as single-benefit products and have proof to back up those claims.
The Basics – Her Beauty Routine in a Nutshell
• Self-described as an act of self-care (55%), necessary (36%), and consistent (36%)
• 94% convenience is important
• 93% value time-saving hacks
• 93% look for ways to simplify their routine without compromising outcomes
Mind-Boosting Benefits of Her Skincare Routine
• 99% visible improvement in my skin boosts my self-esteem
• 97% feel instant gratification when products deliver instant results
• 94% completing my skincare routine in the morning/night leaves me with a sense of accomplishment
• 94% my skincare routine makes me feel more confident
• 92% feel comforted by the familiarity of my skincare routine
• 90% applying skincare reduces stress, makes me feel more relaxed
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