Sun Care is the New Lipstick – Infographic Series: #3

Sun Care

More than half of women surveyed (56%) say they use different sunscreens for different reasons. Much like lipstick, she won’t leave home without it and variety is key. Seventy-four percent (74%) say they’re buying more sun protection products now – both in their cosmetics and as standalone sunscreens – than they did 5 years ago. She’s often buying 3 or more of these product types yearly: cosmetic products with SPF (46%), chemical sunscreens (20%), and mineral sunscreens (18%). The outlook for sun protection product sales is bright, with sales expected to surge at 6.6% CAGR through 2031. The Benchmarking Company surveyed more than 2,600 US females in March 2024 to learn what she’s buying now in sun care, along with the innovations she’s eagerly awaiting from your brand!

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Interested in customized beauty consumer research for your brand? Call 703.871.5300 or email us at info@benchmarkingcompany.com for information on Beauty/Personal Care Product Testing and specialized consumer research.