Ingestibles are quickly becoming the norm rather than the exception. To understand the mindset of beauty buyers who are exploring supplement use, The Benchmarking Company conducted a primarily online research study in September 2022 asking more than 2,000 U.S. females ages 18-plus to share information about their supplement purchase patterns, brands they trust and their ingestible wish lists for the coming year.
The Benchmarking Company’s research found that a growing number of beauty consumers use supplements to complement their daily health and wellness regimens and beauty routines. About 87% of surveyed U.S. women who buy beauty products say they take supplements as a part of their regular daily skin and body care routines, and 84% take them daily.
In fact, 92% believe the best way to obtain their beauty objectives is with an inside-out approach, which includes supplements.
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