The Wellness Connection
Whether looking to combat a specific skin concern, feel overall healthier, or bolster an existing routine, wellness products, such as aromatherapy oils, probiotics, and beauty ingestibles are a growing part of the beauty consumer’s regimen. And while consumers have numerous reasons why they enjoy using wellness products, almost universally they first began using them because they had a desire to be and stay healthy. Read on to see which types of products are favorites, and what future wellness products consumers would love to try!
Wellness has a healthy following
78% use wellness products as part of their daily care routine
85% expect improved overall health from using wellness products
- 82% use homeopathic remedies, aromatherapy oils, ingestible supplements and/or probiotics
- 79% feel healthier when using wellness products
- 78% use them as part of their regular daily skin/body care routine
Top products purchased in the past six months:
- 76% multi-vitamins
- 67% aromatherapy oils
- 63% probiotics
- 50% shakes/smoothies
- 44% inside out/ingestible beauty products/ingestible
- 38% homeopathic remedies
- 35% fish oil supplements
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