All about that Hair! 2015 Infographic Series #6 by TBC on June 30, 2015

Cleanse, condition, coiff, and curl, hair care takes center stage in today’s Beauty by the Numbers.  Here are highlights from three original TBC studies* that showcase her hair care regimen, her hair product buying habits, and her growing demand for more.

Top Hair Care Products She Uses at Home Regularly

  • 99% Shampoo
  • 96% Conditioner
  • 59% Hair Spray

32% of women say they tried a new hair care product in 2014

  • 13% say their new hair care product changed her life in a positive way
    • 28% said it was an at-home hair color
    • 21% claimed a hair oil (Argan, Morrocan)
    • 19% said it was a dry shampoo
  • 58% of those who tried a new hair care product would buy it again!

Hair Investment

  • 58% of women spend between $8-$24 on average for a single hair care product
  • 51% buy hair products in bulk when available
  • 41% buy hair care products every month
  • 26% buy hair care products more than once a month
  • 21% spend more than $24 for each hair care product

Her Favorite Prestige Brands

  • 40% Philosophy
  • 32% Bumble & Bumble
  • 31% WEN

She Adores Tools

  • 76% own a Blow Dryer
  • 56% have a Flat Iron
  • 48% use a Round brush

60% of women buy hair care tools once a year

21% buy a new tool every 6 months

Her Flat Iron Brand Favorites

  1. CHI 30%
  2. Conair 13%
  3. Revlon 12%
  4. Remington 11%

Curly Girls Use More Products

  • 43% of women have curly, or ethnically curly hair
  • 67% use hair care products specifically for curly  hair
    • 79% use frizz reduction styling products
    • 54% use a curl defining styling product
  • 40% straighten, process, or have their hair blown out several times a week
  • 73% use a flat iron to straighten those curls

What Women Want from Hair Products

  • 95%: Stronger, healthier hair
  • 90%: Shine
  • 86%: Reduction in split ends
  • 85%: Fast, easy styling
  • 80%: Volume
  • 80%: Elimination of frizz
  • 80%: Immunity from the effects of humidity
  • 74%: Thicker hair/hair growth
  • 65%: Want 50% faster blow dry, ironing or overall finishing time

*Data derived from TBC’s Hair care 2015 Study, conducted November 2014; from Beauty Wish List 2015, conducted October 2014, and from A Brief Hair care Survey, conducted January 2015.

Subscribe to get the latest BBTN issues in your inbox.





No thanks