Once thought of as an alternative or quaint approach to beauty and health, …
She’s all dolled-up in her makeup favorites and she’s ready to take on the world. In this tribute to the friends we’ll see at #MakeUpinNY, we take a look at her favorite makeup looks, products and must-have brands – overall and by generation!
Top Reasons She Wears Makeup
Looks She Adores
Top Looks Perfect for Any Age
Looks she Feels are Too Young, Old, or Simply Perfect
|Too Young||Too Old||Just Right!|
|Millenials||36% glitter/metallic eyes||11% bright red lips||62% smoky eyes|
|Gen-Xers||55% glitter/metallic eyes||13% bright red lips||53% smoky eyes|
|Baby Boomers||77% glitter/metallic eyes||16% bright red lips||53% smoky eyes|
Top Five Products she Wears Daily
Top Product Used Daily by Generation – The Eyes Have it!
She NEVER Leaves Home Without…
Favorite Place to Browse Makeup Trends
Favorite Current Makeup Trend
She’s Got the Look
Her Makeup Wants vs. Needs
Where She Buys
Favorite Mass Brands
Favorite Prestige Brands
Important for Her Makeup Buying Decision?
The G2G Effect – That’s Girlfriend to Girlfriend
The likeliness she’ll tell a friend about a product or color she loves:
Based on primary research of 3,100+ U.S. females in July 2015: 39% Millennials 18-34 years; 39% Gen-Xers 35-49 years; 21% Baby Boomers 50+ years.
This year’s PinkReport, TBC’s 10 Year Beauty Benchmark: (2006-2016) –…