All Hail Color Cosmetics: 2015 Infographic Series #10 by TBC on September 18, 2015

She’s all dolled-up in her makeup favorites and she’s ready to take on the world.  In this tribute to the friends we’ll see at #MakeUpinNY, we take a look at her favorite makeup looks, products and must-have brands – overall and by generation!

Top Reasons She Wears Makeup

  • 73% I like the way it makes me look
  • 70% It makes me feel confident
  • 65% It makes me feel beautiful

Looks She Adores

  • 53% Soft neutral lips
  • 52% Smokey eyes
  • 51% All-over face foundation
  • 48% Lip gloss
  • 43% Contoured cheeks
  • 38% Cat eyes, heavy mascara

Top Looks Perfect for Any Age

  • 43% Soft neutral lips
  • 43% Lip gloss
  • 40% Contoured cheeks

Looks she Feels are Too Young, Old, or Simply Perfect

Too Young Too Old Just Right!
Millenials 36% glitter/metallic eyes 11% bright red lips 62% smoky eyes
Gen-Xers 55% glitter/metallic eyes 13% bright red lips 53% smoky eyes
Baby Boomers 77% glitter/metallic eyes 16% bright red lips 53% smoky eyes

Top Five Products she Wears Daily

  • 86% Eye shadow
  • 66% Mascara
  • 50% Foundation
  • 52% Eye liner
  • 49% Lip gloss

Top Product Used Daily by Generation – The Eyes Have it!

  • Millennials: 99% Eye shadow
  • Gen-Xers: 84% Eye shadow
  • Boomers: 67% Eye Shadow

She NEVER Leaves Home Without…

  • 46% Lipstick
  • 27% Mascara
  • 18% take it all – her entire makeup kit!

She’s Trendy:

Favorite Place to Browse Makeup Trends

  • 24% Sephora
  • 21% Magazines
  • 14% Ulta

      Favorite Current Makeup Trend

  • Millennials:  30% Smokey eyes
  • Gen-Xers: 32% Natural makeup colors
  • Boomers: 42% Natural makeup colors

She’s Got the Look

  • 43% likes her makeup to look natural
  • 19% go for dramatic and smoky eyes with soft-looking lips

Her Makeup Wants vs. Needs

  • 44% “I want it, I am a beauty junkie”
  • 36%  “I need it – I don’t like leaving home without it”

Where She Buys

  • Top three places she buys color cosmetics:  Drug store, Sephora and Ulta
  • 18% have purchased color cosmetics from a direct sales company such as Avon, Mary Kay, Rodan Fields, Stella and Dot and Nerium

Favorite Mass Brands

  • Maybelline
  • Covergirl
  • Revlon

Favorite Prestige Brands

  • Millennials:  38% Urban Decay
  • Gen-Xers:  27% Bare Minerals/Bare Escentuals
  • Boomers: 24% Bare Mineral/Bare Escentuals

Important for Her Makeup Buying Decision?

  • 91% Color matched to my complexion/ like the color
  • 90% Color stay
  • 89% Easy to apply
  • 87% Price
  • 77% Has an additional benefit such as SPF or anti-aging ingredient
  • 73% It is a brand I recognize
  • 65% made with natural or organic ingredients/ 57%  100% natural and/or organic ingredients

The G2G Effect – That’s Girlfriend to Girlfriend

The likeliness she’ll tell a friend about a product or color she loves:

  • 89% Millennials
  • 89% Gen-Xers
  • 81% Boomers

Based on primary research of 3,100+ U.S. females in July 2015: 39% Millennials 18-34 years; 39% Gen-Xers 35-49 years; 21% Baby Boomers 50+ years.

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