Once thought of as an alternative or quaint approach to beauty and health, …
Today, beauty brands small and large are leveraging advanced science to create efficacious and disruptive treatments for skin to hair to nails. We asked more than 1,600 women to give us the download on everything they love about beauty powered by science.
Head of the Scientific Skincare Class:
(Her favorite scientific skincare brands:)
How To Make Her Love You? Sexy Science = Super Appeal
Top Ways to Make Scientific Beauty Relevant to Every Age:
(TBC asked women how scientific beauty brands can be more relevant to their age group. Age specific kits take the lead across all generations.)
Why She’ll Buy Your $65 Scientific Skincare Brand…
…And Why She Won’t
The Results Aren’t In: Why She Isn’t Buying the Science
(See this as an opportunity to educate. Top reasons women have never bought a product from a scientific beauty brand)
Wooing the Millennials is a Science – What the 18-34 year old wants from a scientific brand
Based on a survey of 1613 women. Conducted in December 2015.
This year’s PinkReport, TBC’s 10 Year Beauty Benchmark: (2006-2016) –…