Once thought of as an alternative or quaint approach to beauty and health, …
Today’s beauty buyer takes a peek into her personal crystal ball with a beauty wish list for 2035. Will your brand be ready to deliver?
98.1% of women who currently buy beauty products expect to continue to 20 years from now
79% of these women anticipate their monthly spend on beauty products will increase
Today’s beauty buyer predicts her online buying, shopping from a mobile device, and usage of a mobile device in-store will increase in 20 years. Women cite this shift in buying behavior will make the following even more important in their purchasing decisions:
Top three reasons women expect to buy beauty products in 20 years.
What women expect from beauty products of the future
Green means go!
Looking to the future, beauty buyers expect to reward companies with green practices and natural ingredients, citing the following as having a positive effect on their purchasing decisions.
In the future, women expect speedy delivery of their beauty products. If ordering online or through a home shopping they expect:
This year’s PinkReport, TBC’s 10 Year Beauty Benchmark: (2006-2016) –…