From beauty gummies to collagen powders, the supplement and nutraceutical category is having a moment, with an exciting surge in growth and creativity. Consumers are seeking ingestibles to enhance their beauty and wellness routines, flocking to brands for products that promise to help promote glowing skin, strengthen hair and nails, support weight or sleep goals, aid digestion, boost energy and contribute to overall well-being. The FTC requires truthful advertising and adequate substantiation for all expressed and implied supplement claims -- and takes action against brands that can't provide that substantiation.
An IHUT, or In-Home Use Test is a cost-effective way to test your supplements, vitamins, protein drinks, tinctures and more with your target consumers and validate your product claims. TBC's proprietary IHUT product testing methodology follows ASTM standards for consumer perception studies. Following a clearly defined protocol, a relevant population of consumers from across the country are given your supplements to use at home (unlike a centralized location test). Then at regular intervals, panelists are asked to assess their perception of the supplement's benefits to them. Tests can explore a number of elements from supplement tolerability, flavor, and dosage instructions, to competitive product preferences, and comparative performance metrics. IHUT testing is a powerful way to substantiate claims needed to mitigate regulatory and legal risk and a critical tool in providing your consumer with proof your supplements work.